In the world of financial services it is a common misconception when people talk about digital marketing strategies to assume the audience is always your average consumer. The language used and the concepts suggested are usually attuned to draw in everyday people who might be interested in your products or services. However, for many businesses, this approach simply isn't sufficient. (more…)
When it comes to banking and finance, people tend to do business with established names. Trust, credibility and dependability are important because money is one of the things people value the most in life, along with health and family. (more…)
This year, Mother's Day is celebrated on Sunday, May 13. The fact that it's a Sunday makes it easier for the entire family to come together and celebrate. But before the celebrations begin, you need to make sure you have a present picked out for your mother and it's one she will appreciate. (more…)
WARNING! This is not a post about the Facebook privacy issues currently in the news. Maybe I'll weigh in someday in the future, if I calm down. This post is about recent changes Facebook's made that are now a bit under the radar, yet important to consider. (more…)
Do you need a lawyer? If so, your first inclination may be to do a Google search or to tell SIRI what you need. Others will rely less on mobile devices; instead, they will ask people in their social network. This inquiry might occur online or through face-to-face interactions, text messaging, or telephone chats. We know people will more likely consult an attorney if they know someone who used them before or who knows them on a personal level. This is because some lawyers provide advice that greatly affects a client's future, especially in the areas of family law, personal injury, and criminal defense. (more…)
