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How To Engage Your Audience With Video Marketing

How To Engage Your Audience With Video Marketing

by | Inbound Marketing, Live Video

In the past five years alone, the concept of what makes a good promotional video has changed wildly. Once, television commercials were the only form of company video other than training media but the world of YouTube and social media has made company videos much less promotional. The new trend is not to convince your audience or announce something to them, but to attempt to chat with them, like a friend. How-to videos and industry behind-the-scenes are increasingly popular. (more…)

Leading Effects Of The Internet

Leading Effects Of The Internet

by | Technology

Although the internet has only been widely used for a couple of decades, it's hard to imagine life without it. We use Google, Facebook, and countless other websites on a daily basis to look up information, connect with people, and find entertainment. But what are the effects of the internet and online communities on society, business, and other areas of life? Because the internet is so pervasive in our society today it's easy to overlook some of its effects. Here are some of the ways the online world has transformed the way we live. (more…)

The 4th Of July And Your Digital Marketing Strategy

The 4th Of July And Your Digital Marketing Strategy

by | Digital Marketing

The 4th of July is just around the corner. Quality inbound and social media marketing are a continuous process. You need to generate new content all the time. You may begin with a flood of ideas, but as with anything, you will sometimes experience plateaus or writer's block. Taking advantage of special occasions like holidays are a great way to generate new and useful content in all sorts of ways. (more…)

Ep 011: 10 Growth Hacking Strategies For Small Businesses With Small Budgets

Ep 011: 10 Growth Hacking Strategies For Small Businesses With Small Budgets

by | The Digital Slice

Ep 011: 10 Growth Hacking Strategies For Small Businesses With Small Budgets

by Brad Friedman

10 Growth-Hacking Strategies For Small Businesses With Small Budgets

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Jon Ferrara’s a technology entrepreneur and noted speaker about Social Sales and Marketing. He pioneered relationship management as a co-founder of GoldMine Software, one of the early innovations in CRM and marketing automation. Now, Jon's the CEO of Nimble.

  • Establish yourself as a thought leader or trusted adviser in your industry
  • Tools to use for identifying content and influencers as well as for sharing content
  • How quick it is to read and share content, both personal and professional daily, as an individual or company and as a team
  • The five E’s of social selling: educate, enchant, engage, embrace, and empower your customers
  • How to use a CRM to keep track of your network when it begins to expand considerably
  • The advantages of using a contact management over CRM
  • How to use Nimble as a contact manager that will connect your contact, email, calendar, and social
  • Use social listening and social CRM like Nimble to discover common interests and contact data
  • Using segmentation as an eighth strategy
  • Use group messages
  • Nurture your segmented list with email sequences

Quotes From this Episode:
“Relationships are critical to your personal and business success.” - Jon Ferrara
“Your personal brand helps people to see you.” - Jon Ferrara
“I think we connect on the 5 F’s of life: family, friends, food, fun, and fellowship.” - Jon Ferrara
“If you listen to people, they’ll tell you exactly what you need to know to find a way to add value.” - Jon Ferrara
“When you’re connecting with somebody, what you need to engage effectively is context and insight.” - Jon Ferrara
“Just by sharing the content of others, you actually begin to surface as a thought leader yourself.” - Jon Ferrara
“If you’re a business owner today, don’t forget that you can’t just share content on your corporate identity, you need to share content on your personal identity, and ideally on your team members’ identity.” - Jon Ferrara
“Whatever tool you choose, should have at its heart, contact management and social, work with all the tools that you use and work in the places wherever you’re engaged in.” - Jon Ferrara
“Contact management is about you, and engagement, and relationships.” - Jon Ferrara
“It’s easier to sell to somebody you’ve already sold to and get referrals from them than it is to go find somebody new.” - Jon Ferrara

Resources:

Jon Ferrara
Twitter: @Jon_Ferrara
Facebook: jon.ferrara
LinkedIn: https://www.linkedin.com/in/jonvferrara/
Website: https://www.nimble.com

BuzzSumo
http://buzzsumo.com

Buffer
https://buffer.com

Hootsuite
https://hootsuite.com

Zest
https://zest.is

Nimble
https://www.nimble.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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