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Back to the LinkedIn Basics

Sometimes we get so caught up in everything going on around us, we make things more difficult than need to be. This is easy to do with all the different social networks, each with its own set of rules and means by which we are to “socialize.” With that in mind, I write to bring you back to the LinkedIn basics. Keep these 8 tips in mind, and you will be able to stay on track and make your LinkedIn experience all the more rewarding. If you are willing to share some tips of your own, please leave them in the comments. (more…)

Your 2011 Digital Strategy Step 3

The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will find links to the entire series here. (more…)

Your 2011 Digital Strategy Step 2

The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will finds links to the entire series here. (more…)

Your 2011 Digital Strategy Step 1

The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will find links to the entire series here. (more…)

Your 2011 Digital Strategy

We decided to kick off 2011 with a series of posts written to get you thinking about your 2011 Digital Strategy. You may have done this last quarter.  Maybe not.  Either way this is a must read.  You can always tune up the work you did last quarter, assuming you built some flexibility into the plan, as we will suggest. (more…)

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