Ep 079: Craft Your Brand Identity Into Compelling Stories
Ep 079: Craft Your Brand Identity Into Compelling Stories
Craft Your Brand Identity Into Compelling Stories
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Jessica Embree, an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North America with clear and impactful marketing campaigns. Brad and Jessica discuss various ways business owners can grow with the tips she shares about crafting your brand identity into compelling stories that help your business grow.
In this Episode:
- Jessica talks about creating messaging that resonates with your core customer.
- Jessica talks about the importance of website messaging.
- Jessica talks about the imortance of you ads having a strong call-to-action.
- Jessica talks about making sure you website keywords match up with your ads.
- Jessica also talks about having a three-step plan on your website to help you convert faster.
Quotes from this Episode:
“There's no sense of doing Google Ads if the store front's not ready.” – Jessica Embree
“There's no sense of doing all those blog posts again if the messaging doesn't connect with the blog post.” – Jessica Embree
“If you have to burn calories, you're gonna lose people. So just get right to the point of what this button is going to make them do.” – Jessica Embree
“So when it comes time to do your messaging for images showcase what success could look like in images.” – Jessica Embree
“If your storefront is not ready, your homepage, your website is not ready for people to call you or book a demo, then your marketing might fall flat.” – Jessica Embree
Resources:
Jessica Embree:
LinkedIn: Jessica Embree
LinkedIn: Tulip Media Group
Facebook: Tulip Media Group
Twitter: Tulip Media Group
Instagram: Tulip Media Group
YouTube: Tulip Media Group
Website: Tulip Media Group
Book: Double Sales/Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works!
And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
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https://www.linkedin.com/in/bfriedman/
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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
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Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8
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RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD
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