Stand Out And Get Media Attention With A Press Release!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mickie Kennedy as they chat about how to use the press release to stand out and get media attention.

Mickie Kennedy founded eReleases 23 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He is an expert at helping small businesses increase their visibility and credibility, and he’s here with Brad today to share some valuable insights.

In this Episode:

• Mickie talks about the need to think strategically wbout the press releases you write.
• Mickie talks about writing your press release for the journalist rather than the consumer.
• Mickie talks about the importance of putting the important information in the beginning of the press release.
• Mickie talks about how to build a brand personality.
• Mickie also talks about creativity needs a container, and why group brainstorming is a terrible idea.

Quotes from this Episode:
“I basically was a matchmaker sending out releases for clients to journalists, according to what their beat was.” – Mickie Kennedy
“A lot of businesses that do use press releases are not doing strategic releases. They're doing stuff about a new hire and it's not someone that was like an industry veteran and is a big name and is going to give you a lot of credibility.” – Mickie Kennedy
“Be very strategic on how you spend your money when you're going over a wire, whether you're using a service like ours, or going directly to the wire.” – Mickie Kennedy
“You wanna make sure that you're you're fishing with the best bait and you're not doing the, the safe press release that probably isn't going to do very much.” – Mickie Kennedy
“What a lot of people don't realize is that this press release is getting in front of journalists, and journalists are gatekeepers and they're deciding what's worth sharing with their audience.” – Mickie Kennedy
“It's sort of written with the inverted pyramid news style of the who, what, when, where, how, why and the most important stuff. And then you trickle down to the least important stuff as the press release progresses.” - Mickie Kennedy

Resources:

Mickie Kennedy:
LinkedIn: Mickie Kennedy
Twitter: Mickie Kennedy
Website: eReleases
Facebook: eReleases Press Release Distribution
Instagram: Mickie Kennedy eReleases

And the special FREE Master Class Mickie opened for Digital Slice Podcast Listeners. The Master Class is focused on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: FREE Master Class

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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