Ep 185: Unlocking The Secrets Of Thriving E-commerce Businesses

Unlocking The Secrets Of Thriving E-commerce Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad Friedman and Sabir Semerkant as they chat about tactics to employ when setting up your storefront, marketing your e-commerce business, and more!

Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth.

In 2024, Sabir’s Rapid 2X program boosted growth for 29 brands across 17 industries, delivering a 108% average increase in just 21 days. Prior programs have scaled over 150 brands, including Ashley Stewart, which grew from $3M to $30M under Sabir’s leadership.

Sabir has developed a framework that unlocks 2X-10X growth for any ecom business that has Product-Market Fit. The 8-D Method allows you to thrive regardless of what is going on in the economy so they can grow sales and maximize profits even in today's ultra-competitive market.

In this Episode:

Sabir talks about people in the e-commerce world taking bad advice.
Sabir says that at the birth of e-commerce, anything and everything you had to do you had to code it from the ground up.
Sabir discusses tactics to employ when setting up your storefront and marketing your product.
Sabir talks about the need to actually fix the fundamentals of your business and implement the right foundation in your e-comm business in order to continuously succeed at it.
Sabir also says we need to avoid relying on the BS KPI and, instead, use a KPI he's been using for 25 years.

Quotes from this Episode:
“The bad advice starts with, over reliance on, for example, on, on Meta Ads.” – Sabir Semerkant
“ E-commerce is a multi-channel game. It's not a single channel thing like paid media .” – Sabir Semerkant
“ I have been involved in e-commerce since the birth of e-commerce, and I can tell you when e-commerce was born. .” – Sabir Semerkant
“They set up their store and they think that we have built it, they will come, .” – Sabir Semerkant
“ So when you are building an e-commerce site, it's not just an e-commerce site, it has to be an e-commerce business.” – Sabir Semerkant

Resources:

Sabir Semerkant:
LinkedIn: Sabir Semerkant
Facebook: Growth By Sabir
X: Sabir Semerkant
Instagram: Growth By Sabir
YouTube: Sabir Semerkant
Website: Growth By Sabir
Website: Special page for listeners

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 151: Navigating SEO And Analytics In An AI World

by Brad Friedman | The Digital Slice

Ep 151: Navigating SEO And Analytics In An AI World

by Brad Friedman

Navigating SEO And Analytics In An AI World

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jesse Ringer as they chat about search engine optimization (SEO) in the age of AI, Google GA4 and the pressure to create more content.

Jesse is the founder of Method and Metric, which launched in 2017. For over 10 years, he's helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations.

Jesse's passion for progression, creativity backed by data, and the democratization of tech have led him to build an agency focused on connecting data and people in an ethical and forward-thinking way. Jesse is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.

In this Episode:

Jesse talks about considering the human side of content and why we're actually trying to produce content.
Jesse says the Google algorithm is trying to weed out AI generated content that doesn't have any real value.
Jesse discusses the systems Google has in place to detect AI generated content.
Jesse says the data we're getting from Google's GA4 is not reliable enough.
Jesse also talks about the importance of a competitor audit and an analytics audit.

Quotes from this Episode:
“And there's a lot of crappy content out there now that has kind of infiltrated the top of the rankings.” – Jesse Ringer
“People are realizing that AI is a tool rather than a solution to, or a replacement to human work and ideas.” – Jesse Ringer
“Any content that you're producing with an AI system is going to be pretty average in general.” – Jesse Ringer
“The engagement, the actual human interactions going on your website. I'd say all of that stuff is hugely important to be checking and monitoring.” – Jesse Ringer
“SEO takes time. And if you're in a position where you need to just generate a lot of business quickly. SEO isn't the right game.” – Jesse Ringer

Resources:

Jesse Ringer:
LinkedIn: Jesse Ringer
LinkedIn: Method and Metric
YouTube: Method and Metric
Website: Method and Metric
Mention The Digital Slice Podcast for your Complimentary SEO Competitive Analysis

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 102: Building A Website That Converts

by Brad Friedman | The Digital Slice

Ep 102: Building A Website That Converts

by Brad Friedman

Building A Website That Converts

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Gaurav Sharma as they chat about building a website that converts. Whether you are in a service industry or e-commerce, Gaurav has some tips to help your website convert.

Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a Google Analytics and Google Ads certified professional.

He has scaled an agency from 5-figure to 7-figure income in just two years. He has increased leads by 10X, conversion rate by 2.8X, and traffic to 300K per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnel, and LinkedIn.

Gaurav contributes to reputable publications like HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch, and many more. He leverages his experience to help SaaS businesses, influencers, local businesses, and e-commerce brands grow their traffic, leads, sales, and authority.

In this Episode:

Gaurav talks about how to improve conversion rates from our website.
Gaurav says some developers and certain website creation sites just don't make your website conversion friendly.
Gaurav shares some helpful information about what's needed on your websiteso it's optimized for conversion.
Gaurav talks about the importance of building trust, so you can sell your products or services.
Gaurav also talks about some brands that build sales by promoting scarcity, and the pros and cons of this strategy.

Quotes from this Episode:
“ So when it comes to e-commerce site, the search bar has to be very prominent so that people can search right away.” – Gaurav Sharma
“So what, who, why. These three things should be very clear on the page. So what products you're offering, what services you're offering, and who you are offering and why you are like different from your competitors.” – Gaurav Sharma
“So, there are certain principles of persuasion that need to be followed in the product pages of an e-commerce website.” – Gaurav Sharma
“So anything that actually helps in decision making should be there on the landing page. We should not give them enough time to think.” – Gaurav Sharma
“Creating a website is not enough. You need to make it conversion friendly, user friendly. The experience has to be very nice because these days people are aware of websites. They know which websites look good, which is like fraud website or scammy website.” – Gaurav Sharma

Resources:

Gaurav Sharma:
LinkedIn: Gaurav Sharma
Facebook: Gaurav Sharma
Twitter: Gaurav Sharma
Instagram: Gaurav Sharma
Website / Blog: Attrock
Website: Gaurav Sharma

Tools we discussed:
TinyImage: TinyImage
Email Subject Line Analyzer: Email Subject Line Analyzer

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Social Media Marketing Predictions For 2016

by Brad Friedman | Social Media

Our 2016 social media marketing predictions are based, in part on the new reality that social media has become a promising digital marketing venue. When Facebook, Twitter and other social media networks first began they were often dismissed by businesses. Looked at and regarded as a communication means for younger generations, social media was overlooked. Today, it's recognized as a massive source of revenue for many businesses. It presents a unique way to build your brand, connect with your audience and create authority. Here are our predictions for social media marketing in 2016 and some insights on where we see the industry moving. (more…)