The Ultimate Guide To Sending Email And Building Relationships

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Josh Kropkof dive deep into the use of email marketing to grow your business.

Josh and his brother Ben founded The Email Agency in 2018 after their first business selling digital products failed. Josh started his online business journey while a Law Student at the University of Miami (Florida). Known as “the quiet kid” growing up, Josh found his voice as a Close Up Magician and talk Radio Host.

The Email Agency has generated $50MM+ in sales for E-commerce brands using Email & SMS Marketing, including Mixtiles (a home decor brand), which generated $4,890,985 from Email in just three months. An increase of nearly 700% YOY. They tripled BFCM Sales in 2021 for Craft Sportswear (sponsors Olympic Athletes). And went on to increase YOY Email Sales by 116% in 2022. And they raised $500K using Email and SMS for Children's Miracle Network and Critical Care Comics for a client selling Gaming Artwork & Merchandise.

In this Episode:

• Josh talks about what it's like working with his brother.
• Josh says he's first exposure to email marketing was a dating advice newsletter .
• Josh talks about his feeling that email marketing has been ruined by marketers.
• Josh thinks that your email list is an asset of your business.
• Josh also talks about the Rule of One.

Quotes from this Episode:
“We just kind of have this culture of like, do business as friends.” – Josh Kropkof
“I think as email marketers, we definitely have a responsibility to change this and make people actually like email again.” – Josh Kropkof
“It's time to come back to what email was intended for, which is a place for private conversation, and you can have that private conversation with a company.” – Josh Kropkof
“Make a shift in your brain from looking at email as a marketing channel to looking at it as a relationship channel.” – Josh Kropkof
“Best thing you can do is just get consistent with sending, you know, try once a week to start.” – Josh Kropkof

Resources:

Josh Kropkof:
LinkedIn: Josh Kropkof
Facebook: The Email Agency
X: Josh Kropkof
Instagram: The Email Agency<
Website: The Email Agency

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!