Marketing content has one overriding purpose: to get customers to start or continue on their sales journey to the point where they engage you or purchase your product. This could happen if your content results in a click for more information, a click to make a purchase or an appointment, asking for more information or subscribing to your email newsletter or blog. (more…)
Remember when email was new and exciting? Some of us recall the thrill of powering up the Tandy or Compaq to check the Prodigy or AOL mailbox. Later, when businesses adopted email, it was a useful way to avoid talking to someone at work but still communicate with him or her. Email could also provide a good laugh when someone hit “reply all” instead of “reply” to an email about what to wear to the Bon Jovi concert. Those were the days!
Funny thing is, we still check our email, although not with as much excitement as back in the day. I bet you look at yours before you check voicemails. I know you look at email on your phone all the time, to the point where you might not even notice texts or the voicemail icon.
The thing is, email marketing is still useful and in the larger marketing world, it continues to be a pretty solid performer. (more…)
Constant Contact is known for its email marketing tools, but it recently rolled out an entire toolkit including social media marketing, event planning, surveys and local deals to make its package a truly one-stop service for multiple outbound communications and campaigns. (more…)
It’s easy to get caught up trying to keep up with all the advice in the social media press. I myself am guilty of this. So it’s refreshing to read a different approach to using social media: Stop. You’re probably doing too much with too few results. (more…)
