Ep 188: Attribution Unlocked: Measuring Social Media Success
Attribution Unlocked: Measuring Social Media Success
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Join Brad Friedman and Emeric Ernoult as they discuss digital marketing ROI and attribution. The art of getting credit for your social media work.
Emeric is the co-founder and CEO of Agorapulse, a leading social media management platform he grew to $20 million in revenue without external funding. Under his leadership, Agorapulse has distinguished itself in the competitive landscape by ranking #1 across top software review sites like G2, GetApp, Capterra, Appvizer (France), and OMR (Germany). Emeric’s strategic vision and commitment to innovation have set industry benchmarks, including the first-ever social media inbox in 2014 and pioneering ROI tracking and analytics features for social media—patented innovations that help marketers prove the value of their investments.
Emeric’s passion lies in empowering marketers to showcase the true value of their efforts, ensuring that time and resources spent on social platforms contribute meaningfully to an organization’s bottom line. His relentless focus on building the best product on the market has not only fueled Agorapulse’s success but also redefined the standards of excellence in social media management tools.
In this Episode:
- Emeric talks about transitioning from an M&A lawyer to an entrepreneur in the web industry.
- Emeric say he built Agorapulse without raising outside money.
- Emeric discusses the nuances of social media attribution.
- Emeric talks about the necessity of having links in the social posts where you want to track what people do next.
- Emeric says that in a study, 98% of links shared on social media, did not include a tracking UTM.
Quotes from this Episode:
“Obviously when you're bootstrapped and smaller, you want to be different.” – Emeric Ernoult
“If you think a hundred percent of whatever you do is gonna be tracked, you're wrong.” – Emeric Ernoult
“In order to link a source to a result on your website, there must be a link, and that link will have trackable characters, like usually UTMs.” – Emeric Ernoult
“So that's a way to bypass all the issues raised by GDPR and California privacy and yada, 'cause you're not going against them.” – Emeric Ernoult
“If you are a marketer and you want credit for the work you do, you have to put in some work.” – Emeric Ernoult
Emeric Ernoult:
LinkedIn: Emeric Ernoult
LinkedIn: Agorapulse
Facebook: Agorapulse
X: Agorapulse
Instagram: Agorapulse
YouTube: Agorapulse
Blog: Agorapulse Blog
Website: Start a FREE Trial
Website: Agorapulse
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