Facebook has been making radical changes to its platform recently, yet still remains an effective marketing tool for many types of businesses, including attorneys and law firms. Let’s take a look at Facebook marketing for lawyers… (more…)
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Facebook is the world’s largest and most popular social networking site to date. Marketers and business owners often attempt to use Facebook due to its huge audience engagement, which they have taken advantage of successfully. In the recent changes to its algorithm however, many are taken aback and are scrambling for answers as to how to respond best to these changes.
What are you to do when your Facebook business page’s reach has declined? Should you continue posting content at this stage? What kind of content is being ranked by Facebook highest so you can formulate your content this way?
Here’s your slice of the digital tools, tips, and tactics on how you can still leverage Facebook to market your business effectively.
Brad Friedman is one of the most experienced and eclectic characters in the digital marketing world. Brad is an author, speaker, trainer, attorney, experienced executive, gadget addict, and time management guru. He is President of The Friedman Group, LLC, an inbound and social media marketing company. Brad understands how social media is a fluid and real-time marketplace for networking, collaboration, and business deals. He trains professionals how to use social networks to its utmost advantage. He believes in the power of social media and educates business owners and their team on how to continually engage prospects and current clients.
In this Episode:
Quotes From this Episode:
“Reach, and video watch time, and referral traffic from pages will also be decreasing” - Brad Friedman
“Over the last few years, we’ve seen that reach has gone down to 2 or 3 percent of people who already liked our business pages.” - Brad Friedman
“I think that is what we’ve been trying to do all along is increase engagement on our business pages so that we can build community.” - Brad Friedman
“If you are posting content that is not engaging, then it’s gonna rank lower on Facebook.” - Brad Friedman
“Posting less frequently is in the cards. I think it’s one of the things we need to consider.” - Brad Friedman
“We are trying to build more engagement than ever.” - Brad Friedman
“I have been preaching this for a long time and I continue to preach jumping into live video and doing it now.” - Brad Friedman
“Statistics tell us that live video leads to 6 times the interactions, according to Facebook.” - Brad Friedman
“We need to master Facebook ads.” - Brad Friedman
“As important as it is to embrace this technology, it’s just as important to maintain a high level of human interaction in the process.” - Brad Friedman
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
This Guest Post iw written by Sheena Mathieson who understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing.
With Facebook as one of the primary tools for marketing, it isn't surprising that so many businesses are making use of it to promote their brands. Of course, there are certain techniques that you have to use in order to generate traffic for your Facebook like page. Here are a few tips on how marketers like you can drive more traffic to your Facebook pages. (more…)
