It’s official: financial advisors are on LinkedIn.
ING US (which is about to be re-branded as VOYA Financial) has started to add more of their advisors to LinkedIn, joining Morgan Stanley, Edward Jones, and Guardian Insurance, whose advisors are already on the site. (more…)
When I meet with Financial Advisors to discuss their online strategy and use of social media the conversation nearly always turns to the Advisor's skepticism about generating business from social media. Everyone is also concerned about compliance issues, and rightly so. But, with a solid strategy in place, you can handle compliance issues. It's those intangible concerns that get us off track.
Since this happens so often, I've done some research and put together a list of social media statistics Financial Advisors should know. (more…)
This is a guest post writtent by Brent Carnduff.
Millennials, the 80 million 13-31 year old Americans that grew up immersed in technology and who are about to become the recipients of the greatest transfer of wealth in history, are as a group, more conservative and less trusting of the financial advisor than previous generations, according to research completed earlier this year by Accenture. (more…)
LinkedIn launched its new Endorsement feature several weeks ago and many of us are still trying to determine if we like this feature or not. There is no lack of discussion on the usefulness of the feature and the annoyance of those emails we’re getting every day that provide us with the first name only of a person who has endorsed us, hoping we will reciprocate. Putting aside for a moment the big-picture ramifications of this feature, I want to focus on the effects this feature may have on LinkedIn users in regulated industries, like financial advisors. (more…)
Image from http://totallymoney.com
A few months ago we wrote about how the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) are trying to adapt its regulations to the social media world. Today, we'd like to expand on that and discuss how you can probably participate in LinkedIn without incurring the wrath of compliance. To do this, you must follow a few easy, and likely familiar, rules. (more…)
