by Brad Friedman | General Business Advice, Social Media |
LinkedIn launched its new Endorsement feature several weeks ago and many of us are still trying to determine if we like this feature or not. There is no lack of discussion on the usefulness of the feature and the annoyance of those emails we’re getting every day that provide us with the first name only of a person who has endorsed us, hoping we will reciprocate. Putting aside for a moment the big-picture ramifications of this feature, I want to focus on the effects this feature may have on LinkedIn users in regulated industries, like financial advisors. (more…)
by Brad Friedman | Social Media
As of February 4, 2013, Social Media communication that has no investing advice or service advertising is exempt from review guidelines, as are other interactive electronic communications. (more…)
by Brad Friedman | General Business Advice, Social Media
Social media has changed the way businesses market their products and services. It has changed the way businesses communicate with their customers, perform customer service and obtain referrals. Some businesses have found it easier than others to jump on the bandwagon. (more…)
by Brad Friedman | General Business Advice, Social Media |
I know I sound like a broken record, but if you weren't so stubborn I wouldn't have to keep telling you it's time to get on board. The train has already left the station, but it's still not too late. Since you are tired of hearing me talk about the need for financial services companies to take advantage of the power of social media, I've put together some suggested reading from other sources. Be sure to look at the date of some of these publications to put in perspective how far out of the station the train really is. (more…)