Marketing To The Gaming Community

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jamin Warren, Founder/CEO at Twofivesix talk about best practices for brands to reach the right gaming audience on the right platform with the right message.

Jamin is the CEO/founder at Twofivesix, a strategic consultancy that helps brands engage in the world of gaming. His work helps companies reach the right gaming audience on the right platform with the right message.

He also served as an advisor for the Museum of Modern Art’s design department, acted as cluster chair for the Gaming category for the Webbys, and hosted Game/Show for PBS Digital Studios. Prior to founding Twofivesix, Jamin covered arts and entertainment for the
Wall Street Journal.

In this Episode:

• Jamin talks about being a reporter at The Wall Street Journal, covering arts and entertainment.
• Jamin talks about starting his own video game magazine that eventually blossomed into a strategic consultancy that helps brands reach gamers.
• Jamin talks about there being around 2.5 billion people in the world.
• Jamin talks about companies like IKEA, Netflix and Spotify recognizing the importance of gaming and gamers.
• Jamin also talks about the demographics of today's gamers and where they may hang out online.

Quotes from this Episode:
“We're very quickly moving out of a world where you ask people, do you play games? And moving into a world where you ask them what games do they play?” – Jamin Warren
“Globally, the number of gamers sits roughly around 2 to 2.5 billion people. So, at this point, it's moving up to a place where it's half of the global population” – Jamin Warren
“In the United States, you know, more than half of all households have some gaming device.” – Jamin Warren
“You're starting to see more entertainment that's happening on gaming platforms in the form of, you know, movie releases or virtual concerts or things that are happening inside of gaming universes..” – Jamin Warren
“The other big driver is that you're starting to see a lot of non-gaming companies, thinking about gaming as a significant piece of its audience.” – Jamin Warren

Resources:

Jamin Warren:
LinkedIn: Jamin Warren
Instagram: Jamin Warren
Twitter: TwoFiveSix
Website: TwoFiveSix

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Brad Friedman

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“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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