Facebook Pixel
Ep 139: Boost Your Business With Smart PPC Strategies!

Ep 139: Boost Your Business With Smart PPC Strategies!

by | The Digital Slice

Ep 139: Boost Your Business With Smart PPC Strategies!

by Brad Friedman

Boost Your Business With Smart PPC Strategies!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Daniel Vardi dive deep into Pay Per Click (PPC) advertising, digital marketing, and more.

Born and raised in Israel, after the army service, Daniel moved to New York and received a marketing degree and AA degree in Judaic studies at Yeshiva University. After working 2 years at a home improvement company as an efficiency manager, Daniel wanted to pursue his passion in online marketing and was hired as an intern at (un)Common Logic. As the PPC product manager, in addition to managing accounts operations and strategy, he is responsible for developing the entire team’s expertise and keeping ahead of industry trends and changes.

In this Episode:

  • Daniel talks about PPC is like Jazz.
  • Daniel says PPC doesn't work for a business on its own.
  • Daniel discusses using PPC as one of the tools in your marketing tool shed.
  • Daniel says you also have to engage with your customers wherever they are.
  • Daniel also talks about new data privacy laws making it harder to track website visitors. And harder for marketers to message their success.

Quotes from this Episode:
“PPC will not guarantee the success that every business is looking for and the growth it's looking for.” – Daniel Vardi
“You should never just rely on PPC.” – Daniel Vardi
“They want to see what your brand is like and what your brand voice is like.” – Daniel Vardi
“They want to see your customers testimonials and reviews, and they want to see how you respond to them.” – Daniel Vardi
“AI thus far has been an accelerator, not a game changer.” – Daniel Vardi

Resources:

Daniel Vardi:

LinkedIn: Daniel Vardi
Facebook: (un)Common Logic
X: (un)Common Logic
Instagram: (un)Common Logic
YouTube: (un)Common Logic
Website: (un)Common Logic

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 118: Data Empowers Decision Making In Business

Ep 118: Data Empowers Decision Making In Business

by | The Digital Slice

Ep 118: Data Empowers Decision Making In Business

by Brad Friedman

Data Empowers Decision Making In Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and JJ Reynolds as they chat about the importance of business owners gathering data so they can make informed decisions about growing their business.

JJ Reynolds is a seasoned digital marketing professional who has helped numerous companies optimize their marketing data and make data-driven decisions to improve their marketing results. With over a decade of experience in digital marketing and managing large ad budgets, JJ has honed his skills in using tools like Google Analytics, Looker Studio, and Google Tag Manager to eliminate guesswork and capitalize on small improvements in online marketing strategies.

JJ is also passionate about educating agencies and consultants on structured data usage. He believes that what most digital businesses need is someone to provide reliable, consistent data to take action and make informed decisions.

In this Episode:

  • JJ talks about the need to gather data, and then use the data to make decisions.
  • JJ how he's built a measurement department for your business.
  • JJ tells us, as business owners, what data we need to be concerned about, and why.
  • JJ talks about gathering data and then breaking it down to something meaningful and easy to understand.
  • JJ also talks about what really is a conversion.

Quotes from this Episode:
“First thing is, yeah. Ask better questions that you can take an action on.” – JJ Reynolds
“Try and look at how many people saw the thing, engage with the thing and how many people did the thing.” – JJ Reynolds
“And then you're trying to overlap those and say, where's the intention and the outcome overlapped.” – JJ Reynolds
“The worst thing that can happen is to have outcomes that weren't intended and have no idea how it happened.” – JJ Reynolds
“I'm like Ryan Reynolds ugly best friend.” – JJ Reynolds

Resources:

JJ Reynolds:
LinkedIn: JJ Reynolds
LinkedIn: Vision Labs
YouTube: Vision Labs
Website: Vision Labs

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 117: Turning Clicks Into Cash With Google And YouTube Ads

Ep 117: Turning Clicks Into Cash With Google And YouTube Ads

by | The Digital Slice

Ep 117: Turning Clicks Into Cash With Google And YouTube Ads

by Brad Friedman

Turning Clicks Into Cash With Google And YouTube Ads

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Dmitri Smirnov discuss how to use Google and YouTube ads to generate huge amounts of revenue for your business.

Dmitri Smirnov is a Google & YouTube ads marketing expert who combines math and creativity to create impact and profit for his clients at Big Life Marketing agency. He’s worked with Brooke Castillo from the Life Coach School, the Wolf of Wall Street Jordan Belfort, and Rich Dad Poor Dad author Robert Kiyosaki. He’s been a featured speaker at Traffic and Conversion Summit, Ted-Ed, NBC, and high-end masterminds nationwide. He aims to help 6-figure entrepreneurs use professional marketing strategies to grow to 7 and 8 figures in revenue and influence the world at scale.

In this Episode:

  • Dmitri talks about the effectivness of Google Ads.
  • Dmitri says it's important your ad read like a one-on-one conversation.
  • Dmitri discusses the fact that people on YouTube are in the right mind space to consume your product or service.
  • Dmitri talks about the need for your ad to have a hook, some sort of value and a call-to-action.
  • Dmitri tells us it's really easy to get started with Google ads and it doesn't have to be expensive.

Quotes from this Episode:
“Number one, most important thing that you do is write the headline that's compelling and it gets attention.” – Dmitri Smirnov
“I think, and a lot of people agree, that Google has more information on us than any other company in the world, more than even Facebook.” – Dmitri Smirnov
“YouTube requires you to watch five seconds of an ad, so that's your time to hook your target audience.” – Dmitri Smirnov
“YouTube ads do not need to be professional. Often times it's actually better that they aren't professionally done.” – Dmitri Smirnov
“You won't even recognize your business a year from now because you plugged into that Google and YouTube ads ecosystem that has billions of people on it every single day.” – Dmitri Smirnov

Resources:

Dmitri Smirnov:
LinkedIn: Dmitri Smirnov
X: Dmitri Smirnov
Website: Big Life Marketing

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 055: Digital Advertising During The Global Pandemic

Ep 055: Digital Advertising During The Global Pandemic

by | The Digital Slice

Ep 055: Digital Advertising During The Global Pandemic

by Brad Friedman

Digital Advertising During The Global Pandemic

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Carrie Gottschalk as they chat about how businesses could be using digital advertising to grow their business during the global pandemic.

Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend — working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets, she's known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.

In this Episode:

  • Carrie talked about digital advertising tactics during the global pandemic
  • Carrie talked about the need for businesses to understand who their customer is.
  • Carrie talked about the need to know your business' sales cycle and understand how long it takes for someone to decide to purchase your product or service.
  • Carrie talked about the need to watch your metrics and budgets.
  • Carrie talked about the need to test and tweak all the time so people don't get bored with your ads.

Quotes from this Episode:
“I think digital advertising is still really important to a lot of business owners.” – Carrie Gottschalk
“There was a lot of chatter last year about whether we should hold back.” – Carrie Gottschalk
“It's knowing your business, your means, where your audience is at, and what applies to them now.” – Carrie Gottschalk
“What could you anticipate that people are doing now that they wouldn't have been doing pre-pandemic. And how can you tailor that and learn about that just a little bit more?” – Carrie Gottschalk
“You need to understand your brand or product first before you start throwing money at the wall to see what sticks.” – Carrie Gottschalk

Resources:

Carrie Gottschalk:
Instagram: Carrie Gottschalk
LinkedIn: Carrie Gottschalk

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 048: 10X Your ROI in 7-Steps

Ep 048: 10X Your ROI in 7-Steps

by | The Digital Slice

Ep 048: 10X Your ROI in 7-Steps

by Brad Friedman

10X Your ROI in 7-Steps

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Busy entrepreneurs don’t need to hear about a hundred steps to marketing success! What entrepreneurs and small business owners need are baseline reviews and a deep understanding of their customers and competitors.

Jason Weaver is an author, digital growth marketer, and a Managing Partner at Local Web Marketing System.

In this Episode:

  • Jason’s entrepreneurial journey from writing a book to building his own business
  • A how-to digital marketing plan via Jason’s book, “FIX Marketer: The 7-Step Plan to 10X Marketing R.O.I. For Local Businesses”
  • What it really takes to get your business started
  • How to establish processes and systems to increase your productivity as an entrepreneur

Quotes from this Episode:
“If you have a 7-step plan or strategy and 5 of those 7 things work and you can see that they’re making you money, you can keep improving and you can cut out all the stuff that doesn’t work and double down on what’s working” - Jason Weaver
“You have to ask every customer for feedback, and you have to reply to every review.” - Jason Weaver
“If you understand your customers and you understand your competitors then you can start to see the mindset of the customer in the landscape they’re going through.” - Jason Weaver
“Even if nobody from your industry is doing good ads, you can go look at these guys that are doing good ads and do it yourself.” - Jason Weaver

Resources:

Jason Weaver
Website: Local Web Marketing System
Website: FIX Marketer
Facebook: Jason Weaver
Facebook: Local Web Marketing
Facebook: FIX Marketer
LinkedIn: Jason Weaver
Twitter: Jason Weaver
Book: FIX Marketer: The 7-Step Plan to 10X Marketing R.O.I. For Local Businesses
FIX Marketer

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Pin It on Pinterest