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Social Media Revolution, or Fad?

Take four minutes out of your day to have a look at this video describing the power of social media. This is why we formed The Friedman Group, but more importantly, it's why we need to stop thinking social media is a fad. It's time we took social media seriously. It's time we took advantage of all it has to offer, while recognizing there are things we need to be aware of, like guarding our privacy. Watch the video, then leave a comment letting me know your initial reaction to what you saw. (more…)

Facebook: Just Because You Built It, Doesn’t Mean They’ll Come

 

 

 

 

From the movie “Field of Dreams”

 

 

 

This Guest Post is written by Lauren Friedman, Community Genius, at Context Optional in San Francisco. Like the title infers, Lauren is a genius at social media marketing and Facebook in particular. We're very proud to publish a post of hers. If you are interested in publishing a Guest Post, please read the Guidelines on the homepage and get in touch with me. Oh, I almost forgot, Lauren also happens to be my daughter! We hope she'll write for us again in the future. So, you've decided to join the rest of the world on the quest to market via social networks. Congratulations! But you can't completely remove yourself from under a rock quite yet. (more…)

Your Business and Social Media

I am a fairly average American. I spend a fair amount of time on the internet. I write this Blog. I am a member of the Problogger Community, and Viral Networks the social media marketing network. I have a Facebook page and a Facebook Fan Page. I am on Twitter, LinkedIn, Yelp and Plaxo. I have a bit.ly account, and I use HootSuite and TweetDeck, Seesmic, and SocialOomph. I share my location on foursquare, enter comments to other blogs through Disqus, and I use WriteToMyBlog, and Chitika Ads. I Stumbleupon, I Digg, and I'm Delicious. Like I said, I'm a fairly average American spending time on the Internet. (more…)

Don’t Do Evil

“Don't Do Evil.” Google's corporate slogan, at first blush, appears lofty, or maybe naive. Some argue it is a smoke-screen for the true purpose behind the creation of Google which was to rule the world as a result of its control of information. Personally, I am somewhere in the middle. I, don't believe Google exists for purely altruistic reasons. Yet, I find it hard to believe Larry Page and Sergey Brin set out to rule the world. While I am impressed with the products Google has implemented, there is a voice inside me sending out warning signals. I many ways it is hard to articulate the content of those warning signals. When I try, I tend to ramble. So, I anticipate this being the first of several posts about Google and the issues raised by what they do. If nothing else, I hope what follow gives you something to think about. (more…)

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