Applying The 80/20 Rule To Dominate Google's Page 1

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kevin Roy as they chat about the importance of doing SEO the right way to boost your ranking in search results and grow your profits.

Kevin Roy is a performance-driven leader who has built his career around providing vision for profitable growth strategies, products, services, and new market entries. Throughout his career, he has delivered tens of millions of dollars in revenue for private and public organizations in technology, finance, manufacturing, non-profits, retail, defense, biotech, fintech, and many other businesses.

As a change agent, he has a proven history of increasing profitability and finding innovative solutions to complex issues. Kevin is a champion of marketing, branding, and advertising strategy. He has implemented innovative technologies with SEO, SEM, web analytics, digital commerce, online and social media spaces, making him a pioneer in digital marketing in the Boston market for over 15 years.

In this Episode:

• Kevin talks about how to rank on page one of a Google search for the keyword banana..
• Kevin describes how the Pareto Principle applies to search engine optimization.
• Kevin shares his insight regarding the importance of user experience and relevance when trying to get your website to rank.
• Kevin talks about the possibility of ChatGPT becoming the search engine of the future.
• Kevin also talks about many of the things we need to consider when optimizing our website.

Quotes from this Episode:
“The Pareto Principle is the 80/20 rule. So, basically, 20% of the effort produces 80% of the results” – Kevin Roy
“It doesn't mean that you don't have to do a lot of work. You just have to focus on 20% of the things.” – Kevin Roy
“Once you start messing around with Chat and start reading things, even you and I with our, without a detector can see, yeah, this was written by AI, it's super obvious.” – Kevin Roy
“ If you're gonna optimize your site, figure out what you're gonna optimize it for before you do it.” – Kevin Roy
“The other piece is that Google hides its results in plain sight.” – Kevin Roy

Resources:

Kevin Roy:
LinkedIn: Kevin Roy
LinkedIn: GreenBanana SEO
Facebook: GreenBanana SEO
Twitter: GreenBanana SEO
Website: GreenBanana SEO

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!