Ep 144: Leveraging Podcasts For Business Growth

by Brad Friedman

Leveraging Podcasts For Business Growth

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad as he sits down with Joe Cramond to discover the importance of authentic storytelling and how it can help you connect with your audience.

Joe Cramond is a digital marketing expert and the Head of Business Development at Pikkal & Co, an esteemed corporate podcast and podcast guesting agency at which Joe has been instrumental in steering global accounts and amplifying market presence. Joe is passionate about podcasting and its power to share authentic stories. He guides business owners through this medium, emphasizing the importance of embracing authenticity for success.

In the vast world of digital marketing, Joe stands out as an expert in lead generation and content marketing. His prowess extends beyond the realms of traditional marketing, as he excels in short and long-form video editing, weaving engaging narratives that captivate audiences. Joe's focus on SEO and crafting robust online customer journeys ensures not just visibility but tangible, meaningful results.

Beyond his professional prowess, Joe is a competitive bodybuilder, peak performance coach, and entrepreneur. His 17-year journey in bodybuilding, featuring accolades like a 2015 British NABBA bodybuilding finals 2nd place title, reflects his commitment to peak performance. Notably, he underwent a remarkable transformation, shedding 22kg in just 10 weeks while maintaining muscle mass through disciplined dieting and high-intensity strength training.

Joe seamlessly incorporates the mindset of extreme bodybuilding into his professional career. He believes the 0.1% performance improvement in bodybuilding parallels habits and workflows crucial for business success.

Joe's personal journey also delves into the unspoken conversation of male insecurity and mental health, drawing insights from overcoming his own insecurities. His dedication to championing peak performance extends beyond the gym, making him a valuable asset in both business development and personal growth.

In this Episode:

Joe talks about the importance of podcasting to show authenticity.
Joe says people are a lot more open and honest and authentic about their business journey with podcasting.
Joe discusses how listeners enjoy hearing about the road leaders have traveled.
Joe talks about integrating AI into podcasting, video and content creation.
Joe also discussed the importance of short form content to raise awareness.

Quotes from this Episode:
“User generated content needs to rise above that noise because there is so much noise on social media now with AI content.” – Joe Cramond
“So podcasts are very effective at having those authentic conversations and because they're quite raw and a lot of the times unedited you can kind of speak your truth and share stories about your life.” – Joe Cramond
“I see a big transition now in to video with AI, it's becoming incredible.” – Joe Cramond
“So the short form content is very important to lead people down a funnel of seeing you and hearing your insights and then wanting to learn more.” – Joe Cramond
“So I would always look at your expertise, look at what your business offers and also provide value within your content.” – Joe Cramond

Resources:

Joe Cramond:
LinkedIn: Joe Cramond
LinkedIn: Pikkal
Instagram: Joe Cramond
Website: Pikkal

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

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Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
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We highly recommend you use TubeBuddy to up your YouTube game!
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Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 137: Increase Your Sales With These Effective Funnel Strategies

by Brad Friedman | The Digital Slice

Ep 137: Increase Your Sales With These Effective Funnel Strategies

by Brad Friedman

Increase Your Sales With These Effective Funnel Strategies

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Elias Zepeda as they chat about the secrets to high converting sales funnels, including tools you’ve never thought about before now.

Elias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency specializing in customer acquisition. Throughout the years, Elias and his team have been helping businesses, both small and large, scale their revenue by building high-converting sales funnels for their businesses in various industries, including tech, beauty, and service-based businesses.

In this Episode:

Elias talks about sales funnels being one of the fastest ways to generate leads and sales.
Elias reminds us that signing up for an email newsletter is a basic sales funnel we are all familiar with .
Elias says that hosting a webinar or other event is a type of sales funnel.
Elias has found that social proof is really important for the success of a campaign.
Elias says small business owners should be incorporating text messages in their marketing.

Quotes from this Episode:
“The sales funnel is the lifeline of a business in order for them to get more appointments for their sales team, or for them to really just generate more revenue.” – Elias Zepeda
“At the end of the day, it's just a process of what are you offering and what are the steps that someone is taking for them to become familiar with you and your offer.” – Elias Zepeda
“Someone that is making that time investment to come to a live workshop to learn about your offer. They're a great prospect as long as the right presentation is delivered.” – Elias Zepeda
“It's getting harder and harder for people to trust a free event or to trust a guide, a ebook, a free course, whatever it is you know, consumers are wise and there's a lot of competition out there.” – Elias Zepeda
“It's important for us to have kind of an omni channel approach.” – Elias Zepeda

Resources:

Elias Zepeda:
TikTok: Elias Zepeda
Website: Need Clients Now

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

How To Increase Quality Leads From Social Media

by Brad Friedman | Social Media

Social media marketing has completely overhauled the way businesses connect and communicate with their prospects, leads and customers. Used properly, social media can help you generate leads for your business. The catch is you must learn how to attract quality leads to you business. If you are already generating leads from social media, but would like to improve the quality of your leads, these tips are for you. (more…)

3 Quick Ways To Use Social Media For Lead Generation

by Brad Friedman | Social Media

Lead generation is always a goal of your social media marketing strategy. Driving traffic to your website, your blog and your other social channels is important too. But, lead generation is what it's all about. If you're not generating leads, growing your email list and converting leads to customers your digital marketing strategy may need to be tweaked. The goal is to develop and implement a number of different ways to generate leads with your social media marketing. Your social networks should be buzzing with your target audience. If not, you're active on the wrong networks. So, here are three quick yet highly effective ways to capturing leads from your social media networks to generate fresh leads: (more…)

Grow Your Email List With Facebook

by Brad Friedman | Social Media

With close to 2 billion monthly active users, Facebook is perhaps the best social platform to execute your social media marketing goals. Do some research and determine if your target audience actively uses Facebook first. Whether you desire to connect with customers, share your expertise, improve engagement, gain new leads, or close sales, Facebook marketing can help you meet your small business goals and build a strong presence online. (more…)

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