Facebook Pixel
Ep 207: Embrace Disruption Or Get Disrupted: How To Drive Innovation

Ep 207: Embrace Disruption Or Get Disrupted: How To Drive Innovation

by | The Digital Slice

Embrace Disruption Or Get Disrupted: How To Drive Innovation

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Elizabeth Bieniek as they chat about leadership, good peopling, and the importance of focusing on building relationships.

Elizabeth Bieniek is an author, speaker, and consultant focused on “good peopling” as the secret to exceptional execution. As a founder and Fortune 100 innovation and engineering leadership veteran, her expertise lies in challenging assumptions, embracing diverse perspectives, and leading through ambiguity to build empowered, resilient teams that last.​

Named Toptal’s 10 most influential “Female Pioneers in Technology,” she has spoken on bridging the gap between human connection and innovation at EmTech NEXT, Chatham House, ITEXPO, AWE, and the Global AI Community. Her leadership and innovation philosophy have been featured in Forbes, Bloomberg, Inc., International Business Times, Tech Times and Women in Business.

Her book, Cake on Tuesday, explores leadership, innovation, and personal growth through Bieniek’s journey leading a stealth startup inside big tech. An inspiring narrative beyond technology, it weaves practical tips with real-world experiences to reveal the heart and stories behind groundbreaking advancements.

In this Episode:

  • Elizabeth shares with us the concept of “putting a wrapper around” leadership—being intentional about relationships and developing staff.
  • Elizabeth talks about the idea of “good peopling” as a shorthand for positive leadership approaches.
  • Elizabeth discusses the importance of focusing on relationships and bringing people along on the journey, rather than just being the “star of the show.”
  • Elizabeth has the belief that people and relationships are truly at the heart of business, beyond just being a cliché.
  • Elizabeth also talks about the value of recognizing unique perspectives and not reducing people to just their job descriptions.

Quotes from this Episode:
“If you just treat them like their job description, you're missing out.” – Elizabeth Bieniek
“You don't really want a bunch of people that are just, yes ma'am, yes sir. Yep. We're just gonna do that.” – Elizabeth Bieniek
“When I was struggling with something at work and we would look at a situation where somebody was handling something really well or a situation where somebody might be handling something really poorly and we just joke, oh, that's good peopling, or that's bad peopling.” – Elizabeth Bieniek
“There are so much unique, different perspectives that people bring to a situation.” – Elizabeth Bieniek
“If two people always agree, one of them is not necessary.” – Elizabeth Bieniek

Resources:

Elizabeth Bieniek:
LinkedIn: Elizabeth Bieniek
Book: Cake on Tuesday
Website: Elizabeth Bieniek

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 109: Stop Marketing From A Textbook And Start Understanding Your Buyers

Ep 109: Stop Marketing From A Textbook And Start Understanding Your Buyers

by | The Digital Slice

Ep 109: Stop Marketing From A Textbook And Start Understanding Your Buyers

by Brad Friedman

Stop Marketing From A Textbook And Start Understanding Your Buyers

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mark Donnigan as they chat about designing and executing marketing programs and go-to-market strategies for startup companies.

Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive innovation startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner takes all market.

Leveraging marketing and growth tactics that work such as category design, Mark produces real business results for early and growth-stage technology companies. Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build nimble, highly efficient marketing teams that routinely outperform larger marketing departments.

Mark is passionate about extracting the most value from every marketing dollar invested. He provides startup founders at all stages of growth with a way to build their revenue engine with high-impact marketing playbooks to reach their revenue goals and scale sustainably. Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he’s worked with.

Be prepared to have your marketing beliefs challenged and your business thinking put on tilt.

In this Episode:

  • Mark tells us about his transition from a rock star to leading sales and marketing teams.
  • Mark discusses his work with startups on their go to market strategy.
  • Mark mentions the importance of focusing on a holistic view of revenue.
  • Mark says it's important to know how your buyer buys.
  • Mark suggests it isn't always in your best interest to try to steal an employee from your biggest competitor.

Quotes from this Episode:
“When we talk about revenue and we talk about marketing anymore in today's market, they are closely correlated.” – Mark Donnigan
“The problem is, is that you as the founder have not gone into the market to speak to the market.” – Mark Donnigan
“The problem is that just managing the team doesn't translate to business results.” – Mark Donnigan
“But listen carefully, ask questions, understand, go and learn when you're at the next conference and you have a chance to talk to another CMO, or you get to meet a head of sales for another company.” – Mark Donnigan
“I really, really encourage that getting inside the business is, is just super critical.” – Mark Donnigan

Resources:

Mark Donnigan:
LinkedIn: Mark Donnigan
Facebook: Mark Donnigan
YouTube: Mark Donnigan
Website: Growth Stage Marketing
Article we talked about: CMO or Chief Business Builder?

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 080: Using The Power Of Story To Connect With Your Audience

Ep 080: Using The Power Of Story To Connect With Your Audience

by | The Digital Slice

Ep 080: Using The Power Of Story To Connect With Your Audience

by Brad Friedman

Using The Power Of Story To Connect With Your Audience

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Park Howell chat about the power of story to help leaders do a better job of connecting as quickly as possible with their audiences.

Business storytelling is growing in popularity because leaders know it works. But it’s not working for everyone because they don’t know the narrative frameworks to follow. They try the multi-step process of The Hero’s Journey or the Pixar Way, but that’s where they get lost.

That’s why Park starts all of his executive mentees off with the ABT (And, But, Therefore) agile narrative framework where all influential and persuasive storytelling starts. Then, he graduates his clients up to the Five Primal Elements of a Short Story for Big Impact followed by his 10-step Story Cycle System™. One client deemed Park “The World’s Most Industrious Storyteller” because of his proven system that has grown brands by as much as 600 percent.

Park is a 35+ year veteran of the brand marketing game, ran his own agency, Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago. He hosts the popular Business of Story podcast, which Feedspot named the #1 business storytelling podcast for 2022. The seven-year-old show is ranked among the top 10% of downloaded podcasts in the world.

A story is only as good as the villain is evil. That’s why Park helps his customers overcome boring messages by entertaining-to-educate, and that’s how he helps leaders excel through the stories they tell.

In this Episode:

  • Park talks about the power of storytelling for executive.
  • Park talks about why storytelling is more important now than ever.
  • Park talks about his “And, But, Therefore, Framework” and how you can use it to get someone's attention.
  • Park talks about the need to boil down your story, so you can tell it in less than 60 seconds .
  • Park also talks about diggin deep to find those moments in our lives that will make all the difference in our storytelling.

Quotes from this Episode:
“The first thing is to flip it from you to your audience. What's in it for them?” – Park Howell
“Very few communicators take the time to truly understand their audience. What is it they want in relation to what you have to offer, and why is that important to them?” – Park Howell
“They don't actually care about you. They don't care about your company. They don't care about your product or service. They care about what you make happen in their life.” – Park Howell
“Oh gosh. You can use the ABT anywhere and everywhere when you have to get someone's attention.” – Park Howell
“Find out those little moments in time that will make all the difference for them. And then you use that to start crafting the story.” – Park Howell
“I want you to now move from the general world into the specific world because the power of storytelling rests in the specifics.” - Park Howell
“As you are becoming a more confident and compelling storyteller, remember that the most potent story you'll ever tell is the story you tell yourself. So make sure that it's an epic one” - Park Howell

Resources:

Park Howell:
LinkedIn: Park Howell
Facebook: Business of Story
Twitter: Park Howell
Instagram: Park Howell
Website: Business of Story
And, here's the special discount link! Save 30% on The ABTs Of Agile Communication course right here

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 007: The Potential Principle

Ep 007: The Potential Principle

by | The Digital Slice

Ep 007: The Potential Principle

by Brad Friedman

The Potential Principle

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In life and in business, there’s always something more to explore and do. This is despite other people thinking you may already have achieved so much in your field. Surprisingly, deep inside of you is an insatiable hunger to discover more, start from scratch, and climb your way up again. There is just so much potential waiting to be unleashed, recognized, and utilized. So how would you like to explore that potential of yours to its optimum level today?

Mark Sanborn is all about leadership development and making leaders out of seemingly ordinary and average individuals. Internationally, he inspires his audiences as an authority in business and change leadership. He is certified by the National Speakers Association as a Speaking Professional. He is president of an idea studio called Sanborn & Associates, Inc. aimed at the development of leaders. He has worked with big name clients like FedEx, Hewlett Packard, ESPN, IBM, and John Deere to name a few. Mark is also a celebrated bestselling author of many books and has been recognized by USA Today, Wall Street Journal, and New York Times. He has a new book entitled, The Potential Principle, which delves into the where and the how you can reach your full potential.

In this Episode:

  • How the book, The Potential Principle, came to fruition
  • How to re-focus, do things differently, stop or start doing something, when you have a change of plans or goals
  • How to maximize the use of company expertise and time resources to reach your goals
  • How to be better than your best as an individual and as a company using a specific plan
  • The Potential Principle on where to get better and how to get better
  • The Potential Matrix and focusing on people’s inner world of values, thought processes, and purpose to help them become better
  • The Fred Factor and why it’s better to strive to be interested more than to be interesting
  • How to stay innovative and relevant in this constantly changing world
  • How to use disruption to effect positive change in business, relationships, etc.
  • Who the book, The Potential Principle, is really for and why get it for yourself

Quotes From this Episode:
“If you keep doing what you’ve always done, you won’t change.” - Mark Sanborn
“If you don’t refocus, you’ll repeat.” - Mark Sanborn
“How you devote your time and expertise creates the results you get.” - Mark Sanborn
“If you change what you do every day, you will change what you achieve and ultimately, you will change who you become.” - Mark Sanborn
“We all know how good we’ve become but none of us know how good we could be.” - Mark Sanborn
“If you can’t adjust and adapt that truth to new technologies and opportunities and cultural changes, then you lose your relevance.” - Mark Sanborn
“If you are able to prove value for free then people will be more likely to want to pay you to do business with you.” - Mark Sanborn

Resources:

Mark Sanborn
Twitter: @Mark_Sanborn
Facebook: https://www.facebook.com/marksanbornspeaker/
LinkedIn: https://www.linkedin.com/in/marksanborn/
Youtube: https://www.youtube.com/user/markhsanborn/
Website: https://marksanborn.com/
Blog: https://marksanborn.com/blog/

Potential Principle
The Potential Principle
The Map of Your Potential

The Fred Factor
The Fred Factor

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Pin It on Pinterest