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Ep 240: Why Your AI-Written Content Is Killing Your Brand

Ep 240: Why Your AI-Written Content Is Killing Your Brand

by | The Digital Slice

Why Your AI-Written Content Is Killing Your Brand

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

If your emails, ads, and landing pages sound generic, and your audience notices, your clicks, conversions, and brand trust can take a hit.

Join Brad Friedman and Evelina Kaganovitch as they discuss the importance of good copywriting in email and marketing campaigns, why AI can’t replace real brand voice, and how better messaging can improve trust, conversions, and results.

Evelina Kaganovitch is a messaging strategist and copywriter who helps creative founders turn their content, especially email lists, into revenue engines.

She works with creative business owners who sell courses, digital products, coaching, and other offers, helping them build the sales infrastructure behind launches through strategic ad copy, email sequences, sales pages, landing pages, and automated customer journeys.

In this episode, Evelina shares practical guidance on using AI without sounding generic, writing stronger ad hooks, improving trust through human-centered messaging, and creating copy that better matches your audience’s needs and level of awareness.

In this Episode:

  • Evelina explains why copywriting is still the foundation of marketing, even in an AI-driven world.
  • Evelina breaks down how AI-generated copy often sounds generic and repetitive.
  • Evelina shares why nuance, personal stories, and brand voice matter in effective copy.
  • Evelina discusses how AI-heavy content can hurt trust with your audience.
  • Evelina explains how to use AI as a support tool without letting it replace human judgment.
  • Evelina highlights why email sequences are still highly effective for service-based businesses.

Quotes from this Episode:

  • [00:00:52] “Copywriting really is the foundation of all marketing because it's the written word.” – Evelina Kaganovitch
  • [00:02:10] “AI is really great at looking at everything, all the information that's out on the internet, and then basically collecting it in seconds and spitting out the average of what already exists.” – Evelina Kaganovitch
  • [00:02:28] “It doesn't know your nuances, it doesn't know your personal stories, which is such a big part of copywriting because it's building that connection and that trust with your audience.” – Evelina Kaganovitch
  • [00:05:19] “for a lot of brands, it actually loses a lot of trust with your audience” – Evelina Kaganovitch
  • [00:09:16] “if it doesn't resonate with the audience's pain points that you're trying to target, it's gonna fall flat.” – Evelina Kaganovitch
  • [00:14:22] “Email sequences are amazing, and they're actually my favorite type of copy to write.” – Evelina Kaganovitch

Today's Guest:

Evelina Kaganovitch:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 50 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 239: Podcasting And PR Can Work Together To Grow Your Brand

Ep 239: Podcasting And PR Can Work Together To Grow Your Brand

by | The Digital Slice

Podcasting And PR Can Work Together To Grow Your Brand

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

If your message is unclear or your show selection is off, even strong brands can miss the trust, authority, and ROI that the right podcast appearances can create.

Join Brad Friedman and Liz Brooks as they explore how podcast interview marketing and PR work together, how to choose the right shows, and how strategic storytelling helps small and medium-sized enterprises and brands connect with their audiences so you can build authority, visibility, and measurable results.

Liz Brooks is a Client Account Manager at Interview Valet with a focus on podcast interview marketing and PR.

With experience at top media outlets and PR agencies, Liz helps small and medium-sized enterprises and brands connect with their audiences through strategic storytelling and smarter podcast outreach.

In this Episode:

  • Liz explains what makes someone truly ready to be a podcast guest.
  • Liz shares why guests need clarity on their audience, message, brand, and the problem they solve.
  • Liz discusses why podcast interview marketing and PR work best together instead of as competing strategies.
  • Liz highlights how podcasting gives thought leaders a more authentic way to communicate tone, personality, and story.
  • Liz explains why appearing on a podcast lets you borrow both the host’s authority and the audience’s trust.
  • Liz argues that better-fit podcasts outperform bigger podcasts when it comes to ROI and audience alignment.

Quotes from this Episode:

  • [00:01:29] “If you don't know what problem you're solving, if you don't know who you are or what your target audience is, or really what your brand is, I don't think that you're ready to be on podcasts.” – Liz Brooks
  • [00:01:47] “But you definitely, you wanna have a purpose, you wanna have your speaking points, and you wanna have something to say.” – Liz Brooks
  • [00:04:20] “When you go on a podcast, you are borrowing the authority of the host of the podcast that you're on, and then also you're borrowing the trust of the audience as well” – Liz Brooks
  • [00:04:59] “Sometimes I feel like a broken record, but it's better is better, not bigger is better.” – Liz Brooks
  • [00:06:16] “Something else that I like to say is niche is reach.” – Liz Brooks
  • [00:15:10] “Podcasts build depth, uh, PR builds reach, but I think together, uh, they compound authority” – Liz Brooks

Today's Guest:

Liz Brooks:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 238: The One Growth Lever Service Businesses Ignore

Ep 238: The One Growth Lever Service Businesses Ignore

by | The Digital Slice

The One Growth Lever Service Businesses Ignore

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

One blueprint process can triple your business valuation. Most owners have never heard of it.

Join Brad Friedman and Ghazenfer Mansoor as they break down how AI automation, process mapping, and proprietary technology can help service-based businesses improve efficiency, increase valuation, and prepare for a stronger exit so you can build a more scalable, defensible company.

Ghazenfer Mansoor is a founder, author, and tech strategist helping businesses unlock serious growth through AI and custom software. He is the CEO of Technology Rivers, a software development firm that builds HIPAA-compliant healthcare platforms, SaaS products, and internal tools that automate operations and increase valuation, especially for service-based and regulated industries.

In this conversation, Ghazenfer explains why relying on the same off-the-shelf tools as everyone else rarely creates a true differentiator. He walks through how service businesses can identify bottlenecks, use AI to improve decision-making, and build technology that strengthens both operations and long-term business value.

He also shares how regulated industries like healthcare and financial services should think about AI adoption, data privacy, and compliance, along with practical ways to use de-identification, retrieval-augmented generation, and local model strategies more safely.

In this Episode:

  • Ghazenfer explains why many service-based businesses are still behind on technology and why AI hype alone is not a strategy.
  • Ghazenfer shares how owners can use their data to uncover bottlenecks in sales, margins, customer service, and operations.
  • Ghazenfer describes how custom tools and integrations can reduce friction and improve the customer experience.
  • Ghazenfer discusses how AI can help generate strategy ideas when it is given the right data, context, and prompting.
  • Ghazenfer walks through his blueprint process for mapping workflows and finding opportunities for automation, tech, and integration.
  • Ghazenfer emphasizes that AI should empower teams, increase productivity, and help businesses avoid falling behind.

Quotes from this Episode:

  • [00:01:00] “In fact, many services businesses are even way behind on technology as well.” – Ghazenfer Mansoor
  • [00:01:20] “But I think it's important to know what AI is, where AI can help my business, and how do we, uh, take advantage.” – Ghazenfer Mansoor
  • [00:06:44] “That doesn't mean you replace the human, but how do you empower those people to be more efficient in, in doing the work?” – Ghazenfer Mansoor
  • [00:10:40] “If that company has a tech, it is built for scale, and that would increase the value way more than just that.” – Ghazenfer Mansoor
  • [00:12:00] “look at the processes and workflows and come up with a very specific, um, scenarios that identify those, uh, areas where efficiency could be brought in.” – Ghazenfer Mansoor
  • [00:20:31] “if you're in a service business and you are not building tech, you are building risk.” – Ghazenfer Mansoor

Today's Guest:

Ghazenfer Mansoor:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 237: 80% Of Healthcare Marketing Budgets Get Wasted: What Smart Practices Do

Ep 237: 80% Of Healthcare Marketing Budgets Get Wasted: What Smart Practices Do

by | The Digital Slice

80% Of Healthcare Marketing Budgets Get Wasted: What Smart Practices Do

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

80% of healthcare marketing budgets are burning money. Here's what actually works — and it's not billboards.

Join Brad Friedman and Rob Odell as they discuss why so many healthcare marketing dollars get wasted, how educational videos build trust, and what better lead follow-up looks like so you can create a more effective patient acquisition system for your practice.

Rob Odell is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transform their marketing into scalable patient acquisition engines.

At wpDuo, Rob focuses on performance marketing, backend automation, and lead management for medical and elective medical practices. In this conversation, he explains why sustainable growth depends on choosing the right channel, building trust with educational content, and following up with leads the right way.

In this Episode:

  • Rob challenges the idea that more marketing spend automatically leads to more patients.
  • Rob explains why billboards and radio often underperform compared to more trackable channels.
  • Rob shares how educational video helps doctors build trust before a patient ever books an appointment.
  • Rob discusses why providers should answer real patient FAQs instead of chasing generic social content trends.
  • Rob argues that a practitioner’s personality and social presence can become a durable business moat.

Quotes from this Episode:

  • [00:05:43] “Talk about what you do. Like you do it every day with patients, just spend five minutes, 30 minutes, maybe longer once a month and answer frequently asked questions, keep notes about 'em and go through that and start to build trust.” – Rob Odell
  • [00:11:35] “Your social media presence, if you stop thinking about it as an afterthought and start thinking about it as the new website or the new brand moat.” – Rob Odell
  • [00:16:20] “The offer is a big part of it.” – Rob Odell
  • [00:18:05] “At some point we're all in the content business, we're just selling services on the back end.” – Rob Odell
  • [00:21:29] “You've spent money to acquire these leads, so now work them across all possible ways.” – Rob Odell

Today's Guest:

Rob Odell:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 236: Small Businesses Must Start Using AI Today

Ep 236: Small Businesses Must Start Using AI Today

by | The Digital Slice

Small Businesses Must Start Using AI Today

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

As AI moves faster than most businesses can adapt, the real challenge is using it to gain an edge without losing the human thinking and judgment that make us valuable. To do this, we've got to start using AI today.

Join Brad Friedman and Bruce Randall as they explore how businesses can start using AI, what AI is already changing in the workplace, and why human awareness, ethics, and critical thinking matter more than ever, so you can adopt AI strategically without losing your competitive edge or your humanity.

Bruce Randall bridges advanced technology and human awareness. With 25+ years in leadership roles at startups, Oracle Cloud, and AT&T, he has guided organizations through AI-driven transformation, cloud strategy, and large-scale innovation.

Alongside his tech career, Bruce is a Reiki Master and lifelong meditation practitioner, bringing a unique lens to how human consciousness intersects with emerging technologies.

He is the author of The AI Human Paradox, which explores the convergence of AI, brain-computer interfaces, and identity, and he advises on cybersecurity solutions designed for a quantum future.

In this Episode:

  • Bruce explains why small and midsize businesses should start AI adoption with an easy win and build from there.
  • Bruce shares a real-world example of AI voice automation that shows how low the barrier to entry has become.
  • Bruce discusses how AI is already reshaping HR, sales, reporting, training, and customer response workflows.
  • Bruce warns that companies delaying AI adoption risk losing their competitive and comparative advantage.
  • Bruce explores why people need to keep doing their own critical thinking even as AI gets better at gathering information.
  • Bruce unpacks how quantum computing and artificial super intelligence could break today’s assumptions about what machines can do.

Quotes from this Episode:

  • [00:01:00] “You have to look at where AI fits your business, where you can get an easy win, show some return, and get a feel for it, and grow from there.” – Bruce Randall
  • [00:02:20] “You need to start and do something just to be able to stay up.” – Bruce Randall
  • [00:04:40] “AI's moving faster than the cloud ever did.” – Bruce Randall
  • [00:07:00] “You've gotta do your critical thinking yourself and use AI to gather the information.” – Bruce Randall
  • [00:10:00] “When you have quantum and artificial super intelligence, then every single paradigm we have is broken” – Bruce Randall
  • [00:13:20] “It's kinda like the Wild West of AI right now.” – Bruce Randall

Today's Guest:

Bruce Randall:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link, and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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