The Friedman Group Kicks Off March Madness 2014 With Internet Radio Interview
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Interview With David Spark, Author of “Hazardous To Your Social Media Health”
It’s easy to get caught up trying to keep up with all the advice in the social media press. I myself am guilty of this. So it’s refreshing to read a different approach to using social media: Stop. You’re probably doing too much with too few results. (more…)
LinkedIn Is Marketing For Attorneys, But Beware Of The Ethical Pitfalls
Photo By: Mr. T in DC via Flickr
Without a doubt, the fastest-growing tool for social media marketing for attorneys is LinkedIn. It has many uses as a marketing tool for attorneys, including the ability to use its features to position oneself as a leading authority or thought leader in a specific practice area. In light of the many ethical concerns in the legal profession, it is essential to know the pitfalls in creating a profile and a network, and how to avoid them. (more…)
Avoiding Legal and Ethical Problems On Social Media
Photo Credit: dbking from flickr under a Creative Commons License
Avoiding legal and ethical problems on social media should be high on your list of things to do in 2014. For many attorneys, social media is a dangerous mistress. Many in the legal profession and at professional responsibility seminars advocate against the use of social media because of the potential legal and ethical concerns it creates for attorneys. However, as search engines increasingly rely on social media to determine relevance in ranking pages it has become more and more important to have a strong presence on sites like Facebook, Twitter, LinkedIn, Google+, and others. So, what must one do to avoid trouble while still maintaining a strong social media presence? (more…)
Duplicate Content: Why Attorneys Create It And How To Avoid It
Duplicate Content? Many attorneys like to blog or even write their own website content. While this might seem a good way to avoid expense, it usually ends up harming a firm's search rankings more than it helps. Why? Because when attorneys write website content, they often create duplicate content. Usually this is done completely by mistake, but sometimes it is intentional. In either event, it is likely harming the site's visibility on search engines. (more…)
