Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are hungry for better social media tools to engage their constituents. Below is a list of five features key to delivering on a social media strategy. (more…)
This Guest Post is written by Lori Ruff, CEO, Integrated Alliances and The LinkedIn Diva.
Advanced LinkedIn Tips: 4 Activities to do Annually
LinkedIn is the reigning King of social business. Businesses with well thought out LinkedIn implementation and engagement plans will accelerate revenue growth. Here are the four advanced LinkedIn tips to do annually. (more…)
If you’re reading this, then the world didn’t come to an end last week and I’m already batting 1000 on this year’s list of predictions. As 2012 draws to a close we’re apt to start looking ahead to 2013. I’m looking forward to another year of innovation and fast-paced change. It’s that fear of falling behind that keeps me on my toes and excited about what’s around the next corner. There's no way to tell if my crystal ball is working, so I've focused on some things I think are important. Here’s some thoughts about some things I think we could see in 2013. (more…)
Rachael King was searching for her next career move. Lauren Friedman was a hiring manager looking to fill a position on the Adobe Social Community Engagement team. Guess where they turned to facilitate the process? Yup, their very own playground—social media. Both utilized their knowledge of social media to search and hire. (more…)
The Dachis Group, “Analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels.” Based upon data collected by the Dachis Group they created the index ranking depicted in the infographic below. National Amusements, Inc. and Viacom Company take the title of most powerful social businesses. (more…)
