Marketing Archives

WordPress.com or WordPress.org?

Thinking about building your own blog? There are many different options out there and this post is going to focus on two of them: WordPress.com and WordPress.org. WordPress.com is hosted by Automattic, the team that developed WordPress. WordPress.org is the self-hosted version of WordPress and the version “The Fried Side uses.” Though similar, you should be aware of the differences before deciding which way to go. Making the right choice for you in the beginning can go a long way toward making your life easier in the long run. (more…)

Twitter #Hashtag Campaigns

by Brad Friedman | General Business Advice, Social Media | 2 comments

Image from firepolemarketing.com

Ever wondered about tweets containing words with the “#” symbol in front of them? This hashtag symbol causes Twitter to organically categorize the tweet, along with any other tweet containing the exact same hashtag. In some ways, use of the hashtag is similar to adding a tag to a blog post. (more…)

LinkedIn Let’s Marketers Target Followers

by Brad Friedman | General Business Advice, Social Media

LinkedIn rolled out two new targeting and analytics products aimed at helping companies leverage the LinkedIn users following them. (more…)

LinkedIn Extends Its Reach

by Brad Friedman | Social Media

Last Wednesday LinkedIn extended its reach and became more easily available to those using Apple and Android products. The new LinkedIn iPad app, and totally revamped iPhone and Android apps were launched last Wednesday and redesigned from the ground up, according to Mario Sundar, LinkedIn Social Media Manager. “This was a chance to go back to the drawing board,” said Sundar. “To design it for how people use the iPad: morning and night infotainment.” (more…)