by Brad Friedman | General Business Advice, Social Media |
I have always felt that some marketing rules mirror life's rules to live by. For example, I believe any business using social media or thinking about integrating social media into their current marketing plan must consider the six P's: Proper Planning and Preparation Prevents Poor Performance. All too often a business owner goes to the youngest member of the staff, or an intern, and says, “We need to start doing that social media stuff. Everyone else is.” When the staff person or intern inquires about the details, the answer is, “How would I know, just get us out there and fast.” All too often there is no plan or there is a skeleton plan that doesn't include any goal or a roadmap to achieve them. (more…)
by Brad Friedman | Social Media
Image from socialmedialawstudent.com
We've written quite a bit about lawyers and social networking. Many of you are aware of the power of LinkedIn and how it can help you grow your network of clients, prospects and referral sources. We've also written about controlling your personal brand. LinkedIn can assist with this too. (more…)
by Brad Friedman | General Business Advice, Social Media
Among many other things, Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. “Enchantment,” as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. (more…)
by Brad Friedman | Social Media
At this week's “Advertising Week” in New York, Facebook is expected to announce an expandable type of ad along with an analytics tool designed to incent brands to post more compelling content. (more…)
by Brad Friedman | Social Media |
Image from ocps.net
I have always felt that some marketing rules mirror life's rules to live by. For example, I believe any business using social media or thinking about integrating social media into their current marketing plan must consider the six P's: Proper Planning and Preparation Prevents Poor Performance. All too often a business owner goes to the youngest member of the staff, or an intern, and says, “We need to start doing that social media stuff. Everyone else is.” When the staff person or intern inquires about the details, the answer is, “How would I know, just get us out there and fast.” All too often there is no plan or there is a skeleton plan that doesn't include any goal or a roadmap to achieve them. (more…)
