by Brad Friedman | Social Media
The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will find links to the entire series here. (more…)
by Brad Friedman | Social Media
We decided to kick off 2011 with a series of posts written to get you thinking about your 2011 Digital Strategy. You may have done this last quarter. Maybe not. Either way this is a must read. You can always tune up the work you did last quarter, assuming you built some flexibility into the plan, as we will suggest. (more…)
by Brad Friedman | Social Media
Photo is from FreeDigitalPhotos.net
We are constantly trying to think of ways to convince people to overcome their resistance to participating in social networks to make connections and generate referrals for their business. The trick seems to be finding a way to convince attorneys, CPAs and other professionals they are using, at best, 20th century communication/marketing techniques when they could join us in the real world and employ 21st century techniques. (more…)
by Brad Friedman | Social Media
Image from socialmedialawstudent.com
There are a great number of people on Twitter these days. Generally, one doesn't think of attorneys as being among those that Tweet. So, you may be surprised to learn many Internet-savvy attorneys are finding more and more ways to use Twitter and other social networks like LinkedIn. Two examples: “Tweagle” is a LinkedIn Group for lawyers using Twitter, and the LinkedIn Group “Legal Blogging” is populated by attorneys who have personal blogs or write for a law firm blog. (more…)
by Brad Friedman | Social Media
In August, Twitter, the four-year-old micro-blogging service flew past MySpace in unique visitors to become the No. 3 social networking service in the world, according to new data from comScore Inc. Twitter recorded almost 96 million unique visitors in August, up 76% from August 2009, comScore said. During the same period of time, MySpace dropped 17% during the same period, to 95 million unique visitors in August. (more…)
The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will find links to the entire series here. (more…)
