Mastering Video Marketing To Engage, Inspire, And Convert

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 128: The Power of Retention Marketing

Ep 128: The Power of Retention Marketing

by Brad Friedman

The Power of Retention Marketing: Strategies For Growing Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Josh Tay discuss how email and SMS marketing fit into your retention marketing plans.

Josh Tay took his first steps toward making marketing his career with his role as a content strategist in the fitness, health and wellness space. A few months in, he joined one of Singapore’s most prestigious beauty and grooming brands as an email marketer. There, he learned that a brand is only as strong as its strategy. And the strategy is only as strong as its alignment across marketing, ops and finance departments.

Currently, Josh is the General Manager at No Limit Email, a retention marketing agency for Direct-to-Consumer E-commerce businesses. He’s worked with close to 100 brands spanning across the APAC, US and EU. So whether you’re local or global, he’s your guy.

In this Episode:

Josh talks about his work with direct to consumer e-commerce businesses.
Josh discusses tactics that can be used to retain customers.
Josh tells us the three ways to grow a business.
Josh talks about segmenting your audience and talking directily to each different group in language that resonates with them.
Josh says it's very important to be sending tailored messages to your email list.

Quotes from this Episode:
“I believe there are only about three ways to grow a business.” – Josh Tay
“Churn is always going to happen no matter how good your product is.” – Josh Tay
“You are segmenting people. And then, you know, who's more valuable than others.” – Josh Tay
“Quantity of people does not equate to quality of customers.” – Josh Tay
“The easier you make it for people to buy, the easier it is to sell.” – Josh Tay

Resources:

Josh Tay:

LinkedIn: Josh Tay
Website: No Limit Email

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 127: Unlocking The Secrets Of Collaborative AI In 2024

Ep 127: Unlocking The Secrets Of Collaborative AI In 2024

by Brad Friedman

Unlocking The Secrets Of Collaborative AI In 2024

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kate Bradley Chernis as they chat about how Generative AI can finally help humans communicate and much more AI news and information.

Kate Bradley Chernis is the Founder & CEO of Lately.AI, which identifies the makeup of the highest possible performing social media messaging for your target audience and generates posts that contains that content in your unique voice.

Lately's proprietary language models are not a layer on top of ChatGPT (or anyone else), which means your data remains 100% private, you own your results and your results are free of those public datasets and all their bias. We also deliver this content through our own social media management and employee advocacy platform, the only one that was built throughout with AI, from the ground up (and not a trendy afterthought).

As a former rock ‘n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.

In this Episode:

Kate talks about having to educate and re-educate people on AI.
Kate discusses the different things generative AI can be.
Kate says they are still selling against magic, because people have a huge misunderstanding of the definition of AI .
Kate talks about what it would take for AI to become human.
Kate also talks about what people thinks is the biggest value of Generative AI.

Quotes from this Episode:
“We are still kings of the animal kingdom.” – Kate Bradley Chernis
“So, it's still very much and if this, then this, scenario. It's automation, essentially” – Kate Bradley Chernis
“We're evolving as humans, thanks to technology. And this is a huge leap..” – Kate Bradley Chernis
“But if you can understand why people make those decisions, then you can market to them according to those needs.” – Kate Bradley Chernis
“And, and we started Lately in 2014, which was the year that Generative AI was born, by the way, you know, and It's been quite a ride.” – Kate Bradley Chernis

Resources:

Kate Bradley Chernis:
LinkedIn: Kate Bradley Chernis
LinkedIn: Lately
Facebook: Lately
X: Lately
X: Kate Bradley Chernis
TikTok: Lately
TikTok: Kate Bradley Chernis
Instagram: Lately
Instagram: Kate Bradley Chernis
YouTube: Lately
Website: Lately

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 126: The Power Of SEO For Small Businesses

Ep 126: The Power Of SEO For Small Businesses

by Brad Friedman

The Power Of SEO For Small Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Sam Torres talk about using SEO and scraping data from the internet to grow your business.

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS.

She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She also has a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing.

In this Episode:

Sam talks about the role of SEO in helping businesses learn what their consumers are looking for and what questions they are asking.
Sam says we can grab public data from the internet to determine what our target audience is saying about our product or service.
Sam discusses how GDPR applies to a lot of businesses that do not think it applies to them.
Sam talks about mining specific types of data to answer business related questions.
Sam also talks about the need to look beyond Google for getting insights into who your customer is.

Quotes from this Episode:
“It's about bridging, what do people want, and how do we give it to them.” – Sam Torres
“What we've really seen is that if you're not willing to answer your consumer's question, somebody else will, and so they'll get the business.” – Sam Torres
“The biggest thing that I think a lot of small business owners or new businesses run into is just can your site be crawled?” – Sam Torres
“Are you sure you're actually talking to your customers or potential customers in the way that they want to be talked to?” – Sam Torres
“Keep up with privacy and what's going on and understand that with what AI is introducing it's going to be an evolving conversation.” – Sam Torres

Resources:

Sam Torres:
LinkedIn: Sam Torres
Twitter: Sam Torres
Website: Gray Dot Company

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions Volume 2,” by Ross Brand with a chapter by Brad Friedman
“100 Livestreaming & Digital Media Predictions Volume 3,” by Ross Brand with a chapter by Brad Friedman
“100 Livestreaming & Digital Media Predictions Volume 4,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 125: How To Get Your Clients Raving About You Online

Ep 125: How To Get Your Clients Raving About You Online

by Brad Friedman

How To Get Your Clients Raving About You Online

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Chris Kiefer discuss the importance of Google Reviews for small businesses like residential and commercial painting companies.

Chris Kiefer is an automation, data, & analytics genius and entrepreneur. In 2013 he founded SkEye Media, a top medical marketing and branding agency. Then, in 2016 launched Boolean Review, the highest converting Google review software in the market. And in 2022, Chris created Boolean Automation –a consulting arm that helps residential and commercial painting companies implement no-code automation solutions into their business to save hundreds of hours every month in manual data entry and reporting.

After investing a small fortune to earn his engineering degree from a private liberal arts college, he made a radical decision to become an entrepreneur only one year after graduating. His journey in the startup software world equipped him with a diverse skill set unique to running a business. Entrepreneurship forced him to realize that the only limitation to his success was himself; this cultivated a spirit of constant curiosity, with the assumption that there is always a better way. It also allowed him to hone his communication skills with various people in creative conversations, technical reports, sales meetings, and interpersonal conflicts.

He knows that “you are the average of the five people you spend the most time with,” so he incorporated weekly conversations with those already levels ahead. This love for learning was the impetus for launching his podcast, “The Pursuit of Purpose,” where he gets to share meaningful conversations with successful entrepreneurs and inspirational people.

Chris is passionate about exercise, CrossFit, adventure, and spending time with his wife and four kids in northern Idaho.

In this Episode:

Chris talks about the importance of Google reviews for local businesses.
Chris says not every business needs to have review but retail and service industries are likely to do better if they have reviews.
Chris disscusses using reviews to nurture your leads.
Chris says that if your business has a CRM you can use automation to reach out and ask clients for reviews.
Chris also talks about the 4 Rs of online reviews.

Quotes from this Episode:
“I love just kind of reverse engineering things to figure out how can I get something to give me the best result.” – Chris Kiefer
“It is absolutely critical to be found online because that's what we all do.” – Chris Kiefer
“I'm not going to call a plumber that's got a one star rating or even a three star rating with a couple of reviews when there's another business right next to it that's got 400, 4.8 average.” – Chris Kiefer
“I also am a big believer in solving one thing really, really well. And then integrating well.” – Chris Kiefer
“The goal is to have a consistent, steady cadence of reviews.” – Chris Kiefer

Resources:

Chris Kiefer:

Instagram: Pursuit of Purpose Podcast
Website: Boolean Review
Website: Chris Kiefer

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia