Why Every Business Needs A Digital Audit

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 148: Social Commerce Is Transforming Online Shopping

Ep 148: Social Commerce Is Transforming Online Shopping

by Brad Friedman

Social Commerce Is Transforming Online Shopping

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Will Basta as they chat about the extraordinary growth of social commerce, which allows consumers to make purchases while scrolling.

Will Basta, a Los Angeles native, is a forward-thinking entrepreneur with expertise in healthcare, global e-commerce, and venture capital. Motivated by his dedication to personal health and wellness and enriched by a global perspective shaped by world travel, Will has cofounded various enterprises, including ACV Partners. This company specializes in e-commerce management and marketing, concentrating on brand cultivation and online business development for investors. Will plays a key role as an executive, contributing strategic insight and leadership to the organization.

With over a decade of experience driving growth and innovation in the digital space, Will has proven to be a significant asset for multiple startups and has invested in numerous companies. His expertise in strategy, marketing, and operations has played a crucial role in his business endeavors, especially within the e-commerce sector.

Beyond his professional pursuits, Basta is a clean water advocate and pitbull ally, working to make a positive impact in these categories. Will’s impactful contributions in both business and philanthropy demonstrate his leadership in driving innovation in today’s digital landscape.

In this Episode:

Will talks about the relatively new subsector of e-commerce called social commerce.
Will says that when you can make a purchase without leaving a social app, you are more likely to purchase something.
Will discusses how AI generated video is taking off on TikTok.
Will talks about the types of products people are more likely to buy while scrolling through social apps.
Will says influencer marketing isn't going to be affected by AI and is growing.

Quotes from this Episode:
“Social commerce is growing at a very rapid rate, probably about four to five X regular e-commerce growth, which is already growing at a substantial rate in general.” – Will Basta
“When you have less friction of leaving the app to go to an external site, impulsive purchases have a better chance and conversion happens more.” – Will Basta
“You're not going to go buy your regular household grocery items, but you will buy that unique gadget for the shower on TikTok.” – Will Basta
“Traditional marketing is definitely not dead by any means, but people buy from people, right?” – Will Basta
“That's the nature of marketing, right? You have to spend money to understand what makes the most sense and where to spend money the next time and target more.” – Will Basta

Resources:

Will Basta:
LinkedIn: Will Basta
Facebook: ACV Partners
Instagram: ACV Partners
YouTube: ACV Partners
Website: Will Basta
Website: ACV Partners

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 147: From Invisible To Invincible: Mastering Online Authority

Ep 147: From Invisible To Invincible: Mastering Online Authority

by Brad Friedman

From Invisible To Invincible: Mastering Online Authority

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence.

Rusty Shelton is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He’s the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas, that builds people-driven brands.

In this Episode:

Rusty talks about building thought leadership forcused on impact, not ego..
Rusty leaders today have got to think about their personal brand.
Rusty discusses the need for leaders to really own their brand .
Rusty talks about the importance of leaders being the messenger, not the message.
Rusty also says leaders may need to think about changing their name to a name they can own.

Quotes from this Episode:
“The first image people are getting of you is happening online.” – Rusty Shelton
“Don't you want to be really intentional about creating an image that's both authentic to who you are, but perhaps as importantly is accelerating trust for your business.” – Rusty Shelton
“And so for leaders, if you are trying to communicate a message and you're trying to communicate that message through your corporate brand, you've got an audience that's more skeptical than they've ever been of what they're hearing.” – Rusty Shelton
“If you're willing to be the messenger, not the message, then you're going to accelerate trust and be an on ramp back to that business in a much more effective way.” – Rusty Shelton
“Instead of being positioned as an operator with something to sell, you want to be positioned as a thought leader with something to teach.” – Rusty Shelton
“That's the biggest thing we've got to do for small business owners and leaders is you have got to be in position to punch above your weight class in terms of trust.” – Rusty Shelton

Resources:

Rusty Shelton:
LinkedIn: Rusty Shelton
Website: Zilker Media
Book: The Authority Advantage: Building thought leadership, focused on impact, not ego

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 146: Boost Your Brand With Effective Storytelling

Ep 146: Boost Your Brand With Effective Storytelling

by Brad Friedman

Boost Your Brand With Effective Storytelling

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Samantha Carroll as they chat about the importance of integrating storytelling in your business and personal brand’s marketing mix.

As CEO and Principal Consultant of Once Upon A Brand, Samantha drives high-profile communications projects, ideates strategies, and defines messaging development for established and growth-stage clients, specializing in healthcare, advocacy, and education sectors. Samantha has advised organizations on ways to increase brand awareness and understanding and position themselves as industry leaders. Previous clients have included Mary’s Center, Walden University, IPS Learning (now Korn Ferry), Mylan Enterprises, Prevent Child Abuse America, and Historic Ships (in partnership with the Maryland Office of Tourism) on behalf of Maryland Fleet Week.

Samantha has been a Featured Expert on the Catalant blog, a Series Writer for Bloomberg BusinessWeek’s MBA Journal, and created content for The George Washington University Center for Entrepreneurial Excellence and Center for Integrative Medicine on behalf of the mindfulness program. In 2023, she led Once Upon A Brand to win a PRSA (Public Relations Society of America) Pepperpot Award for excellence in Executive Communications. Samantha has been an invited Speaker at Georgetown University McDonough School of Business, where she also obtained her MBA, lending her experience to graduate students interested in entrepreneurship. She graduated cum laude with Honors in Economics from Emory University.

In this Episode:

Samantha talks about the importance of brands integrating storytelling into their marketing.
Samantha says we often identify with the characters we're seeing, resulting in a better connection with the brand.
Samantha discusses specific tactics lawyers can use to integrate storytelling into their marketing.
Samantha talks about using testimonials to help build your stories.
Samantha also says we need to rely on data we've collected to understand our audience and influence consumer behavior.

Quotes from this Episode:
“Stories as a piece of the marketing mix are an incredible way to connect with audiences.” – Samantha Carroll
“Facts tell. Stories sell.” – Samantha Carroll
“The storytelling piece has a different way of cutting through that noise and grabbing someone's attention.” – Samantha Carroll
“When we dig into the data, And we create a narrative around it or a way to use it to influence consumer behavior. That's where the real, you know, light bulbs, I think, go off.” – Samantha Carroll
“We want to think about how to connect the value of what you've done throughout your career to the experiences. And that's how we create the story.” – Samantha Carroll

Resources:

Samantha Carroll:

LinkedIn: Samantha Carroll
LinkedIn: Once Upon a Brand
Facebook: Once Upon a Brand
Instagram: Once Upon a Brand
Website: Once Upon a Brand
Free Workbook: The Consultants Brand Strategy Workbook. The Consultant’s Brand Strategy Workbook is a series of questions for consultants, coaches, and marketers to use throughout the client discovery process or for their own brand development. The workbook is based on years of stakeholder interviewing and learning how to assess the current state and work towards a better one.

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 111: The Ultimate Guide To Sending Email And Building Relationships

Ep 111: The Ultimate Guide To Sending Email And Building Relationships

by Brad Friedman

The Ultimate Guide To Sending Email And Building Relationships

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Josh Kropkof dive deep into the use of email marketing to grow your business.

Josh and his brother Ben founded The Email Agency in 2018 after their first business selling digital products failed. Josh started his online business journey while a Law Student at the University of Miami (Florida). Known as “the quiet kid” growing up, Josh found his voice as a Close Up Magician and talk Radio Host.

The Email Agency has generated $50MM+ in sales for E-commerce brands using Email & SMS Marketing, including Mixtiles (a home decor brand), which generated $4,890,985 from Email in just three months. An increase of nearly 700% YOY. They tripled BFCM Sales in 2021 for Craft Sportswear (sponsors Olympic Athletes). And went on to increase YOY Email Sales by 116% in 2022. And they raised $500K using Email and SMS for Children's Miracle Network and Critical Care Comics for a client selling Gaming Artwork & Merchandise.

In this Episode:

Josh talks about what it's like working with his brother.
Josh says he's first exposure to email marketing was a dating advice newsletter .
Josh talks about his feeling that email marketing has been ruined by marketers.
Josh thinks that your email list is an asset of your business.
Josh also talks about the Rule of One.

Quotes from this Episode:
“We just kind of have this culture of like, do business as friends.” – Josh Kropkof
“I think as email marketers, we definitely have a responsibility to change this and make people actually like email again.” – Josh Kropkof
“It's time to come back to what email was intended for, which is a place for private conversation, and you can have that private conversation with a company.” – Josh Kropkof
“Make a shift in your brain from looking at email as a marketing channel to looking at it as a relationship channel.” – Josh Kropkof
“Best thing you can do is just get consistent with sending, you know, try once a week to start.” – Josh Kropkof

Resources:

Josh Kropkof:
LinkedIn: Josh Kropkof
Facebook: The Email Agency
X: Josh Kropkof
Instagram: The Email Agency<
Website: The Email Agency

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia