Social media marketing has completely overhauled the way businesses connect and communicate with their prospects, leads and customers. Used properly, social media can help you generate leads for your business. The catch is you must learn how to attract quality leads to you business. If you are already generating leads from social media, but would like to improve the quality of your leads, these tips are for you. (more…)
You know how to track social media marketing return on investment (ROI) based on likes, engagement rates, and retweets, but what about revenue? These metrics must be tracked and many executives still need to be educated about their value. Today, we are also fortunate to have a number of different tools to help us calculate ROI from social media. Zoho Social is one of them. In our continuing effort to share various digital marketing tools with you, here's an overview of what Zoho Social can do for your social media marketing and why it's worth having a look at and comparing with other products: (more…)
Remember when email was new and exciting? Some of us recall the thrill of powering up the Tandy or Compaq to check the Prodigy or AOL mailbox. Later, when businesses adopted email, it was a useful way to avoid talking to someone at work but still communicate with him or her. Email could also provide a good laugh when someone hit “reply all” instead of “reply” to an email about what to wear to the Bon Jovi concert. Those were the days!
Funny thing is, we still check our email, although not with as much excitement as back in the day. I bet you look at yours before you check voicemails. I know you look at email on your phone all the time, to the point where you might not even notice texts or the voicemail icon.
The thing is, email marketing is still useful and in the larger marketing world, it continues to be a pretty solid performer. (more…)
You’ve probably noticed how it always seems that the marketing budget/staff is one of the first things to get cut during that annual reorganization time of the year or when the corner office says it’s time to tighten up on spending. You may have heard of that crazy world some marketers spend their professional careers, living and dying each day through the victory of surpassing goals or the failure of obtaining the unattainable marketing metrics. Maybe you happen to know one of these marketers. Or perhaps you are one of them. Either way, it should come as no surprise that making drastic cuts in marketing is very shortsighted, and I don’t say this just because it happens to be my profession. (more…)
You’re investing time—which is money—and possibly actual funds on social media. How do you know what ROI (return on investment) you’re getting for these efforts? Is there a way to measure your social media ROI?
