Google Analytics sounds a lot more complicated than it really is. It’s probably the word “analytics” that trips people up. It brings to mind college courses like probability and statistics that me and many of my pre-law friends avoided. (more…)
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Attracting new clients through inbound marketing and SEO are marketing practices financial service providers are using more and more. It makes good business sense and provides returns matching, if not exceeding, traditional advertising. (more…)
When it comes to search engine optimization (SEO), there are a lot of misconceptions floating around the Internet. Some see SEO as a mysterious and secret process rather than the often-straightforward practice of improving a web site’s visibility in search results based on relevant content. Unfortunately, many listen to this false information and end up harming their own site’s rankings in the process. Below are some of the common SEO myths. (more…)
