Ep 201: Is SEO Dead? The Truth About Search In The Age Of AI
Is SEO Dead? The Truth About Search In The Age Of AI
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Brad Friedman and Nick Musica discuss whether SEO is dead in the age of AI. They discuss what still works and what doesn’t for small businesses trying to be found online.
Nick has been a practicing, hands-on SEO expert since 2003. He led SEO efforts at High Point Insurance (Now Plymouth Rock), Esurance and Rocket Lawyer before starting his SEO agency, Optics In, in 2019.
Nick and his team at Optics In, LLC provide SEO strategy and execution for small businesses in various sectors, including finance and technology.
Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April 2009. He also taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco.
In this Episode:
- Nick talks about the current state of SEO (SEO is NOT dying!).
- Nick discusses the importance of findability.
- Nick says AI overviews will not lead to the death of SEO.
- Nick discusses the use of Google Console instead of Google Analytics.
- Nick also talks share with us the three principles of SEO that really matter .
Quotes from this Episode:
“Let's focus on what it means in terms of being found because it really is all about findability.” – Nick Musica
“There's always this conversation for longer than I've been in SEO about SEO dying. Gimme a break. It's such a ridiculous thing.” – Nick Musica
“And then the third aspect is what do other people say about us on their websites and are they linking to us?” – Nick Musica
“Wealth management is similar. You can't promise that someone is gonna plunk down a dollar and make a million dollars over 20 years.” – Nick Musica
“You literally don't exist the day before and now you do. And what a magic trick that is. It's super cool.” – Nick Musica
Resources:
Nick Musica:
LinkedIn: Nick Musica
Website: Optics In
Book: When Search Meets Web Usability
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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
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