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Ep 218: How To Create Visuals Bots Can’t Replicate

Ep 218: How To Create Visuals Bots Can’t Replicate

by | The Digital Slice

How To Create Visuals Bots Can’t Replicate

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

If you need a reminder about the power of images and video in marketing and brand identity, you'll want to hear what Stewart Cohen has to say in today's slice of the digital marketing news, tools and tactics you need to succeed.

Join Brad Friedman and Stewart Cohen as they chat about collaboration, storytelling, and the innate curiosity it takes to create digital content that differentiates brands while generating revenue.

In today’s competitive world of art as commerce, Stewart Cohen has established a boutique production company dedicated to delivering amazing work while having enjoyable and productive client experiences.

Stewart is on a mission to educate others on the important role that images and video play in marketing, brand identity, and client retention. Whether tackling a large-scale TV production or a small, intimate still project, Stewart approaches every endeavor as an adventure, infused with the same passion. He thrives on collaborating with people from all walks of life, fueled by his innate curiosity about their stories and what drives them. His ability to understand his clients’ needs transforms each project into a collaborative partnership. The lasting relationships he cultivates come from his understanding of their expectations and commitment to exceeding them.

For years, when people asked, “Why Dallas?” Stewart would joke that it was a direct flight away from anywhere. Today, he recognizes Texas not only as a vibrant production market but also as a wonderful place to call home. Outside of his commercial business, Stewart can be found working on his own projects, including a monograph titled “Identity”, a biopic project featuring well-known and unusual people. His latest work, “Seeing Red,” takes a fun jab at the urban myth of the extinction of redheads.

In this Episode:

  • Stewart discusses how content creation has dramatically increased from creating 2 photos per day to 10-12 photos plus video clips in multiple formats.
  • Stewart emphasizes the critical role of thorough pre-production in understanding client needs and ensuring everyone is on the same page before a shoot.
  • Stewart explains how they create different setups for different demographics (seniors vs. 20-somethings) and adapt content for various platforms (Facebook vs. TikTok).
  • Stewart describes their modern casting approach, throwing a wide net nationally (LA, New York, Nashville, Houston) and receiving 300+ applicants per role.
  • Stewart also talks about the reality of AI in content creation, acknowledging it's coming and will likely eliminate lower-end content creation.

Quotes from this Episode:
“Now the appetite that everybody has for content is crazy. The volume of content that we have to create now is so much more than it used to be, and I enjoy that.” – Stewart Cohen
“The way I look at it is if I could give them what they need to be successful, I'm happy.” – Stewart Cohen
“You don't want them to see you stressed. Because that just makes the process all the harder.” – Stewart Cohen
“The AI effect is real. It is going to happen. It is coming. People are using it, and we're trying to embrace it. At the same time, I'm trying to run as fast as I can to stay one step ahead of it.” – Stewart Cohen
“If you could get a consumer to really identify with your company because of your messaging, I think that's when you have a customer for life.” – Stewart Cohen

Resources:

Stewart Cohen:
LinkedIn: Stewart Cohen
Stock Footage, Images: Super Stock
Website: Stewart Cohen Pictures

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 217: How To Escape The Groundhog Day Routine And Work Anywhere

Ep 217: How To Escape The Groundhog Day Routine And Work Anywhere

by | The Digital Slice

How To Escape The Groundhog Day Routine And Work Anywhere

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Do you ever dream about being a digital nomad? Is traveling the world while running your successful business something you’ve always hoped to do?

Brad Friedman and Karen King talk about doing just that during this week’s The Digital Slice Podcast.

Karen King is a visionary entrepreneur, world traveler, and founder of Gold Star Pro, a platform and coaching program designed to help solopreneurs and coaches build scalable, location-independent businesses. With over a decade of experience in technology coaching and marketing, Karen specializes in simplifying business automation so her clients can focus on creating freedom, not just revenue.

After leaving corporate burnout behind, Karen sold everything to travel the world with her family, embracing a “world schooling” lifestyle for nearly a decade. This journey inspired her to launch Worldschooling Central, a 13,000-member community helping families educate their children through travel. Now, she merges her expertise in business automation with her passion for freedom through The Escapreneur Movement—a program teaching entrepreneurs how to design businesses that fund their ideal lifestyles.

Karen’s approach goes beyond tools; she offers 24/7 support, live coaching, and actionable strategies to help clients transition from overwhelmed solopreneurs to confident, tech-savvy business owners. Whether it’s skiing in Bulgaria or working remotely from Mexico, Karen lives what she teaches and empowers others to do the same.

As a podcast guest, Karen shares inspiring stories, practical advice on business automation, and actionable steps to create a life of flexibility, travel, and purpose.

In this Episode:

  • Karen shares her experience helping people realize there is more to life than the 9 to 5 and the groundhog day type existence.
  • Karen says that many people don't want to be chained to their laptop 24/7 and want to live their life while running a business.
  • Karen tells us we need to take advantage of the digital assets we own and not rely on the ones we don't.
  • Karen discusses the eye-opening question that changed her life.
  • Karen also talks about how being diagnosed with ADHD explained a lot of things to her.

Quotes from this Episode:
“Travel slow. Enjoy the places that you are in. Spend at least a month in each location to really be able to enjoy the life and experience of things.” – Karen King
“The first thing that I always recommend people do is map out your processes.” – Karen King
“If money was no object, what would you do for the rest of your life? And that question is so important.” – Karen King
“Growing a mailing list. With an automated system, with a freebie that you can give out automatically in exchange for someone's email address. That's, in my opinion, that's one of the most important things that you can have.” – Karen King
“We don't want to be chained to our laptop 24/7. So using software in the right way to allow you to service your customers, create an amazing product, but also to be able to live your life.” – Karen King

Resources:

Karen King:
LinkedIn: Karen King
Instagram: Gold Star Pro
YouTube: Gold Star Pro
Website: Gold Star Pro
escapepreneur: escapepreneur

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 216: From The Google Gravy Train To AI Search

Ep 216: From The Google Gravy Train To AI Search

by | The Digital Slice

From The Google Gravy Train To AI Search

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Do you wake up in the middle of the night, wondering if your business is in the #1 position in AI searches?

Join Brad Friedman and Andreas Voniatis as they discuss whether today's SEO playbook is becoming obsolete as people increasingly use AI to research their needs and solutions. They discuss using data science to decode what AI wants to uprank your business everywhere your customers are searching.

Andreas Voniatis is the founder of Artios, helping business leaders in ambitious B2B and technology companies achieve breakthrough website results. He’s the author of Data-Driven SEO with Python and has been featured in Search Engine Watch. By combining advanced math, data science, and proprietary AI, Andreas says he delivers 3–5x more non-brand organic traffic and guarantees a 2x ROI—far beyond what traditional SEO and content marketing can provide.

His journey began when he began thinking that traditional SEO and content marketing were becoming guesswork. Rather than leave the field, he retrained in data science. That shift changed everything — like Neo seeing the Matrix. With Python and new mental models, he began approaching organic growth with scientific precision and scale.

This led to the creation of Artios Technology, an AI system that mines online conversations to model ideal customers. It powers content strategies that connect deeply, rank consistently, and drive real business growth in an AI-first world.

In this Episode:

  • Andreas explains that the easy traffic marketers used to get from Google is drying up and being overtaken by zero-click searches and AI results.
  • With “empty calorie clicks” vanishing into the “walled gardens” of LLMs (like ChatGPT), Andreas argues that tracking brand searches is now a more vital metric for measuring marketing success than traditional click-throughs.
  • Andreas says, for AI to recommend you, your content must be “data-rich” and offer something unique.
  • Andreas contrasts the old SEO playbook (writing generic “What is Ransomware?” articles) with the new AI approach (creating reports based on interviews with CTOs). The latter builds trust and gets cited; the former is ignored.
  • Andreas also says, a specific strategy to future-proof content is to mine data from forums and online discussions. This aligns your content strategy with the same data sources the LLMs use, increasing the likelihood of passing their “fact-checking” algorithms.

Quotes from this Episode:
“I think most marketers will wholeheartedly agree that the traffic that they were getting from the Google gravy train is drying up extremely fast and is being overtaken by AI search results.” – Andreas Voniatis
“Your content has to be data rich in order to succeed in the AI search era. If your content doesn't have proprietary insights, there's no reason for AI to recommend or prefer you.” – Andreas Voniatis
“It is not that SEO is dead, it is just that traditional SEO is dead. And the SEO best practices that we see today are dead too.” – Andreas Voniatis
“AI does not want to rehydrate by drinking its own sweat.” – Andreas Voniatis
“Stop using keyword tools. Right? And if you want to try and DIY this yourself start data mining forums online.” – Andreas Voniatis

Resources:

Andreas Voniatis:
LinkedIn: Andreas Voniatis
Book: Data-Driven SEO with Python
Website: Artios

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 209: The Secret To Boosting Sales With Smart Hyperlinks

Ep 209: The Secret To Boosting Sales With Smart Hyperlinks

by | The Digital Slice

The Secret To Boosting Sales With Smart Hyperlinks

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Scott Cate as they chat about Time-of-Day Marketing, and figuring out the best time of the day to get the right message to customers.

Scott Cate is a SaaS innovator with more than three decades of experience. Since 1991, Scott has navigated the evolution of software—from the days of floppy disks to the cutting-edge, cloud-native solutions we rely on today. He’s seen hundreds of startup failures, made several successful exits, and served in key engineering roles at industry giants like Microsoft and Amazon. Scott blends this deep technical expertise with his talents as a public speaker to inspire and engage audiences.

Scott excels at identifying unmet needs and turning them into transformative solutions. Having traveled to 52 countries and flown more than 2 million miles, he’s experienced firsthand the challenges that global marketing teams face when it comes to managing links at scale. His insights into the lack of sophisticated link management tools (particularly for tasks like intelligent routing, bot detection, and traffic validation) became the driving force behind 301.Pro.

In this Episode:

  • Scott tells us about Dynamic Link Routing and Real-Time Marketing – How links can be programmed to send users to different destinations based on data like time, location, or language.
  • Scott discusses the Limitations of Hard-Coded Hyperlinks and why traditional static links are outdated and less effective for modern marketing.
  • Scott talks about personalization based on time, location, and weather, while using contextual data to tailor landing pages and offers for each user.
  • Scott tells us about automatically directing users to content in their preferred language.
  • Scott also shares some ideas about balancing user privacy with the ability to personalize experiences using non-identifiable data.

Quotes from this Episode:
“We think we have reinvented the basic click of the internet called the hyperlink.” – Scott Cate
“If a thousand people click the same link and they all end up at the same place, we think that's a fail.” – Scott Cate
“You have to have a URL with a little brain in it that asks what time it is for the person that just clicked this link.” – Scott Cate
“If we know the time and we know the location, we also know the weather… does your mindset and your buyer mindset change based on weather?” – Scott Cate
“The first thing that I have people do if they want to get advanced and do something on their own is their store, their shopping experience should be upgraded to include light mode and dark mode.” – Scott Cate

Resources:

Scott Cate:
LinkedIn: Scott Cate
X: Scott Cate
Website: 301.Pro

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 208: How To Obliterate Your Competition With Zero Budget

Ep 208: How To Obliterate Your Competition With Zero Budget

by | The Digital Slice

How To Obliterate Your Competition With Zero Budget

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Brandon Willington as they chat about Brandon’s transition from viral DJ to top ad agency founder, and the secrets to marketing and growth.

Brandon Willington is a lead generation expert who helps small service-based businesses escape the trap of word-of-mouth marketing and inconsistent sales. From nightclub DJ to founder of a five-location DJ school, Brandon built his marketing chops in the real world—eventually launching an award-winning agency known for helping underdog businesses stand out with sharp, results-driven advertising.

Named one of Australia’s Top 50 Young Entrepreneurs (2022) and founder of a Top 5 Independent Agency (2023), Brandon blends sharp insights with wild stories—from viral mixtapes to Facebook ads that got a club sued (in a good way). As a guest, he shares candid, actionable lessons on marketing, audience psychology, and turning scrappy small businesses into reliable revenue machines.

In this Episode:

  • Brandon shares how his career began as a DJ, how his viral mixtape led to opportunities in the US, and how he discovered digital marketing during his travels.
  • Brandon tells us how skills and experiences from nightlife promotion translated into founding a top advertising agency.
  • Brandon talks about the importance of deeply understanding your target audience (“customer avatar”).
  • Brandon discusses his focus on working with “underdog” businesses—small to medium-sized service-based companies.
  • Brandon introduces the concept of “curious vs. committed” leads, explaining how ad messaging can filter for higher-quality prospects.

Quotes from this Episode:
“My favorite tactic to pull, I didn't even know I was doing it at the time, was simply just tribalism. So the enemy of my enemy is my friend. I pulled that card on everything.” – Brandon Willington
“I had to be resourceful. I had to know the customer better. I had to make every single dollar count from the advertising I had to simply stand out.” – Brandon Willington
“There isn't a single person on the planet that knows your customer better than you do.” – Brandon Willington
“If you can understand the customer avatar, that blitzes any interface chains on Meta, that blitzes any lookalike audience combination, that blitzes any high budget creative you could ever make simply 'cause you just speak to the person better.” – Brandon Willington
“We called it Discouraging Shit Clicks, which was actually the case study that we sent through.” – Brandon Willington

Resources:

Brandon Willington:
LinkedIn: Brandon Willington
Facebook: Where U?
Instagram: Where U?
Instagram: Brandon Willington
Website: Where U?

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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