Boost Your Business With Smart PPC Strategies!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Daniel Vardi dive deep into Pay Per Click (PPC) advertising, digital marketing, and more.

Born and raised in Israel, after the army service, Daniel moved to New York and received a marketing degree and AA degree in Judaic studies at Yeshiva University. After working 2 years at a home improvement company as an efficiency manager, Daniel wanted to pursue his passion in online marketing and was hired as an intern at (un)Common Logic. As the PPC product manager, in addition to managing accounts operations and strategy, he is responsible for developing the entire team’s expertise and keeping ahead of industry trends and changes.

In this Episode:

• Daniel talks about PPC is like Jazz.
• Daniel says PPC doesn't work for a business on its own.
• Daniel discusses using PPC as one of the tools in your marketing tool shed.
• Daniel says you also have to engage with your customers wherever they are.
• Daniel also talks about new data privacy laws making it harder to track website visitors. And harder for marketers to message their success.

Quotes from this Episode:
“PPC will not guarantee the success that every business is looking for and the growth it's looking for.” – Daniel Vardi
“You should never just rely on PPC.” – Daniel Vardi
“They want to see what your brand is like and what your brand voice is like.” – Daniel Vardi
“They want to see your customers testimonials and reviews, and they want to see how you respond to them.” – Daniel Vardi
“AI thus far has been an accelerator, not a game changer.” – Daniel Vardi

Resources:

Daniel Vardi:

LinkedIn: Daniel Vardi
Facebook: (un)Common Logic
X: (un)Common Logic
Instagram: (un)Common Logic
YouTube: (un)Common Logic
Website: (un)Common Logic

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Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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