Your Email Newsletter Doesn't Need To Be So Boring!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jared Loftus as they chat about email marketing and a new tool that uses artificial intelligence to personalize email.

Jared Loftus is the COO of Rasa.io, an innovative company helping marketers get the most out of their email lists using artificial intelligence to make sure each email is perfectly tailored to the recipient. Jared is a lifelong entrepreneur, starting in college with an apparel business that caught the attention of Forbes, who called him “College Football's Biggest Entrepreneur” in 2011.

In this Episode:

• Jared talks about the types of email we're all getting each day
• Jared talks about how we don't own our social media presence. But, we do own our email list.
• Jared talks about how rasa.io personalizes email and, over time, sends very specific content to those people who are on your email list.
• Jared talks about the need to provide something of value to your readers to get them to engage with you.
• Jared also talked about the type of data rasa.io provides you. And, your ability to see what individual members of your list are interested in.

Quotes from this Episode:
“If you look at what people email, you, especially folks that are doing it on a regular basis. It's either they're trying to meet an obligation because somebody told them that that's what they're supposed to do is email, or they're just always selling.” – Jared Loftus
“Not to mention, you don't really own your followers, right? Like, you may build up your presence on Facebook, or have all these Twitter followers or all these followers on Instagram, but, the algorithm changes something about the rules are different, and all of a sudden, you're not reaching as many people as before, right? Well, email is that old school been around the longest thing that you can own your email list, right?” – Jared Loftus
“And so when people are like, I don't want to do this, because nobody's gonna read it. Well, nobody's reading it, because you're not putting any effort into it. And you haven't thought through like what’s in it for them.” – Jared Loftus
“Rasa is helping you to form this like content relationship with your recipients, where you should look at it as something that's helpful, or relevant or interesting to them.” – Jared Loftus
“So the AI does two things. It not only decides which articles go to which people based on what's relevant or interesting to them. It also is reporting back to you as the sender, the topics that are kind of rising to the top that people are most interested in.” – Jared Loftus

Resources:

Jared Loftus:
Twitter: Jared Loftus
Website: rasa.io

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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