Writing for the web became a marketing specialty several years ago as Google was first asserting its dominance over other search engines. Observers who closely followed the company began to piece together the algorithm riddle. Many of us who were training to write for the web found Google was the driving force to perfecting the search function. (more…)
In mid-November, Facebook announced it would be “reducing overly promotional page posts in news feeds” starting in January. This seems to be just another step toward removing brands from the world's largest social network and / or forcing them to buy more advertising. Facebook's 20% content rule has already made it nearly impossible to boost a post or place an ad (Facebook Advertising Guidelines, Section D). My image with the words “Happy Thanksgiving” was rejected when I tried to boost that post last month. Ridiculous! Now, an arbitrary determination is going to be made by someone who thinks a brand's post is “overly promotional.” (more…)
This is a Guest Post written by Nick Rojas, a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. You can follow him on Twitter @NickARojas. (more…)
Twitter Ads has been an effective way for many smaller businesses to get noticed in their markets. But which Twitter format should you use? There are three you can select: Promoted Tweets, Promoted Accounts, and Twitter Cards. Each one can be used to reach different social media marketing and advertising goals. (more…)
Social Media Today is sponsoring Social Shake-Up in Atlanta this week and the looks to be packed with two-and-a-half days of valuable information on social business. First a quick disclaimer that Social Media Today occasionally publishes blog posts I've written. (more…)
