It is hard to think of a business better suited for social media marketing than a restaurant. It has all the elements of a business-to-consumer (B2C) enterprise. These elements require careful planning regarding social media marketing for restaurants: (more…)
One particularly exclusive group on LinkedIn consists of LinkedIn Influencers. These are people who LinkedIn recognizes as industry leaders having particular expertise and standing in their communities and who have shown an interest in publishing on the platform. Influencers are hand-selected by LinkedIn to engage with professionals through discussions on a variety of topics. (more…)
Small businesses rarely have the resources to advance their social media and inbound marketing goals. Staff is too busy working on projects. Even when time is freed up once a major project is over, sporadic investing in these key tasks just won’t make much of a dent in your outreach. Do you know when it is time for you to outsource social media and inbound marketing? (more…)
Creating the perfect profile is one of the most important keys in any social media marketing effort, as it is the first thing people will be looking at when visiting your pages. However, creating the perfect profile for your needs is also going to be a challenge. To help you out, here are some useful tips and tricks in crafting your social media profile. (more…)
In early 2014, Facebook announced plans to focus on B2B marketing and perhaps challenge LinkedIn’s domination. (more…)
