Why Professionals Must Blog About Their Services
Blog: noun - a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. (more…)
Facebook Advertising: Is It Money Your Business Should Spend?
Do your 2014 marketing plans include Facebook advertising to promote your Facebook Business Page?
Are you familiar with Facebook’s algorithm called EdgeRank?
Do you know EdgeRank was implemented to limit who sees your posts? Meaning that even if you have 2500 loyal brand advocates who have Liked your page, only a tiny fraction of them may see what you post and you have no control over it. (more…)
Have You Tried The New LinkedIn Showcase Page?
Most businesses have more than one product or service, and each may have a unique target audience. Recognizing this, LinkedIn, the professional social networking site, has created Showcase Pages. Pages that allow companies to focus their brand messages for particular content to specific audiences. (more…)
Inbound And Social Media Marketing: Why Attorneys Should Use It
While most attorneys are at least somewhat familiar with traditional “outbound marketing” approaches, such as buying television and radio ads, billboards, email lists, etc., it seems few are familiar with the concept of “inbound marketing” and using social media to generate business. So what is inbound marketing, how does it work, and why should this tool be in your marketing shed? (more…)
Why Change What Has Always Worked For Me?
Why change what has always worked for me?
Photo by: mbeo
Change is hard. Change is harder for some than for others. Many professionals, particularly those who have been in business for more than a few years, debate the value of a web presence. They have grown accustomed to having business walk through the door based on word-of-mouth referrals alone. (more…)
