Source: Luma Partners, Terry Kawaja
Some think there is a formula for social media success. They assume if they mimic the activity of a major brand, success is just moments away. Like with many other things, people seek the simple answer that will provide the huge boost they are looking for. (more…)
Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, business owners have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. The truth is that you can build an efficient and valuable social media strategy by following a few Best Practices. (more…)
At its core, social media is about being social. It is about back-and-forth interaction. It is about engagement. Businesses that have successful social strategies understand this. They also understand their customers have certain expectations. They expect to interact with the brands they like. They expect to engage with the brand when they have a question or require customer service. They expect their favorite brands to be sharing great content. So, who's making all this happen? The Social Media Manager, of course. (more…)
Facebook notified media around the world they had a big announcement to make yesterday. Like many others, I was on the edge of my seat waiting to hear what new feature was going to be introduced yesterday to boost Facebook’s stock price and confidence on Wall Street. Speculation was rampant with thoughts of mobile advertising networks, a gaming platform, its own smartphone, a Facebook OS, a total site redesign, real privacy features and other brilliant ideas. (more…)
This Guest Post is written by Lori Ruff, CEO, Integrated Alliances and The LinkedIn Diva.
Advanced LinkedIn Tips: 4 Activities to do Annually
LinkedIn is the reigning King of social business. Businesses with well thought out LinkedIn implementation and engagement plans will accelerate revenue growth. Here are the four advanced LinkedIn tips to do annually. (more…)
