by Brad Friedman | General Business Advice, Social Media
We've had several months to tinker with the latest version of Twitter so I'd like to discuss why this latest version is important for your business to be using. I still think every business owner needs to do some due diligence before jumping into the Twittersphere, but this version of Twitter is a total redesign and offers a greatly simplified experience for brands and consumers. When Twitter launched the newest version they used the tagline “Let's Fly” and showed us the five new tabs they designed for our use, (more…)
by Brad Friedman | Social Media
HubSpot has put together this great Infographic on the history of marketing. Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably). Let us know what you think. (more…)
by Brad Friedman | General Business Advice, Social Media
This past week fast-food giant McDonald's rolled out a 24-hour promoted (That means they paid for it) Twitter campaign to illicit positive stories from suppliers. The campaign first used the hashtag #MeetTheFarmers. The intent of the campaign was to focus on their organic potato farmers and encourage people to think “Healthy” when they thought of McDonald's. (more…)
by Brad Friedman | General Business Advice, Social Media |
Corporate blogs are a little tricky. Building and keeping up with a blog that is branded and is repeatedly visited by your clients, prospects and referral sources, requires some thought, some planning and some real commitment. (more…)
by Brad Friedman | Social Media |
It's 2012 and I can't resist jumping on the “Things To Do In 2012” bandwagon. Slowly but surely, people we are meeting with are starting to understand how important is is for them to get involved with social media marketing. Those who are onboard often tell me they are overwhelmed and need help, and they know we are here to help. But, if you're one of those who want to manage your online presence all by yourself, and you're feeling overwhelmed, maybe we can help you organize your social media efforts and bring some balance back into your life. (more…)
