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LinkedIn For Lawyers

LinkedIn For Lawyers

People often have a misconception that LinkedIn is only for job searching. Although it's true that LinkedIn is a social media platform for professionals, the fact is, it can be used for many things, from finding a job and finding employees to spreading the word about your business, growing your networking and obtaining new clients. As a lawyer, you can use LinkedIn to achieve more of your business goals, no matter what they might be. (more…)

Ep 043: Starting & Executing A Social Media Marketing Strategy

Ep 043: Starting & Executing A Social Media Marketing Strategy

Ep 043: Starting & Executing A Social Media Marketing Strategy

by Brad Friedman

Starting & Executing A Social Media Marketing Strategy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

A business that takes advantage of social media can skyrocket its business to the top. It’s never an overnight process though. It takes time, effort, and money to get to where they are now with social media. Social media marketing for your business is a huge help when done effectively. It can lead to more traffic, and more traffic means more engagement, and better engagement with your audience turns to profit.

Social media platforms help in connecting your brand with your audience and turn them from followers into fans. These platforms also serve as your presentation board to show the world who you are and what you do. Three billion people live in this world, for sure everyone has come across social media for whatever reason.

Learn more about developing your own social media marketing strategy and plan with Desiree Martinez. Desiree is a video creator, Facebook live host, social media consultant, and speaker about strategic video and content marketing. Desiree is the owner of All-In-One Social Media – a company that helps companies grow their online presence in social media. It’s never easy, but your passion and desire to master social media can fuel your main goal – grow your business and get a better bottom-line.

In this Episode:

  • Why you need a social media marketing strategy
  • How to develop and implement a social media marketing strategy
  • The importance of knowing who your Target Audience is
  • Which social media platform(s) to use
  • Developing what content to share
  • How to run your business while managing your social media
  • IG & FB Stories: do they fit in your business
  • Determining your return on investment when using social media marketing
  • The 5-step process for developing a social media marketing strategy

Quotes from this Episode:
“Social media is a part of an online and overall marketing strategy. It is NOT the answer to all the problems. It is only part of the marketing strategy NOT the marketing strategy itself.” – Desiree Martinez
“Know who your audience is.” – Desiree Martinez
“Analyze and see who your audience and customers are. You might know who you want to talk to, but you don't who you're actually talking to.” – Desiree Martinez
“Pick a platform once you've identified who your audience is.” – Desiree Martinez
“Once you've determined which platform to use, become the master of it.” – Desiree Martinez
“You don't need to get on EVERY social media platform there is. Master a platform you pick and then once you're comfortable with it, you can try adding another platform. Just don't start using ALL of them at the same time.” – Desiree Martinez
“You should be creating content where your customers want to consume it.” – Desiree Martinez
“Breakdown your content calendar or schedule into a theme.” – Desiree Martinez
“Know your objectives and goals are in creating your content.” – Desiree Martinez
“Create your theme and keep developing content around it.” – Desiree Martinez
“If it's something you can do, you SHOULD do it.” – Desiree Martinez
“IG & FB Stories allow you to be there with your audience.” – Desiree Martinez
“Making stories on FB or IG can help you get comfortable creating videos.” – Desiree Martinez
“You're not going to know if it's right for you if you'll not try it out.” – Desiree Martinez
“Everyone has a story or something they can share.” – Desiree Martinez

Resources:

Desiree Martinez
Website: All-In-One Social Media
Facebook: @AllInOneSM
Instagram: @AllInOneSM
Twitter: @AllInOneSM
YouTube: @MrsDesireeRose
Course: The Livestream School
Identify your perfect customer here: https://youtu.be/z_k1VSHNyiM
Podcast: Marketing For Your Boring Business can be found on the podcast platform of your choosing.

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 040: Let’s Talk About Social Media Marketing World 2019

Ep 040: Let’s Talk About Social Media Marketing World 2019

Ep 040: Let's Talk About Social Media Marketing World 2019

by Brad Friedman

Let's Talk About Social Media Marketing World 2019

Social Media Marketing World #SMMW19 is an extraordinary huge conference held every year in San Diego and hosted by Social Media Examiner. It is attended by all sorts of individuals but mainly social media marketers. It is my second time attending the conference this year and it was a blast. Listen while I share my experience and some of the big things I learned.

One of the highlights of the conference is the networking and meeting people I’ve met online, in person. The networking opportunities alone, make this conference a must-attend event, every year. The opportunity to learn from my peers is another reason to never miss this conference.

This year there was a lot of talk about Facebook. There was also a lot of talk about video. Live video, recorded video and Facebook and Instagram Stories were hot topics.

Have a listen to learn what I learned!

In this Episode:

  • Social Media Marketing World is a chance to personally see the people you’ve met online
  • Social Media Marketing World provides an opportunity to meet top social media influencers
  • How to network with other digital marketers at the conference
  • How to leverage the vendor’s area
  • Why Thinkific is valuable as a platform for launching your online courses
  • How impressive the speaker line up was at the conference
  • A special focus on Facebook as one of the major topics at the conference
  • Why Social Media Examiner canceled their Facebook Live shows in favor of YouTube
  • The major changes that Facebook has implemented and continues to make that need adapting to
  • The Facebook practices that you’re used to which don’t seem to be working anymore
  • How video is what’s working best on Facebook in terms of reach and engagement
  • How Facebook Groups are a must considering Facebook’s move for building community within the platform

Quotes from this Episode:
“The other thing that was in this room were a bunch of tables where you could network with other digital marketers and that was a blast.” - Brad Friedman
“I loved walking around the vendor area. Many of the tools I use had booths there. Many of the tools I’ve heard about and wanted to learn more about had a booth there.” - Brad Friedman
“It’s a good example of why companies like Thinkific do have a presence at conferences like this because if you get to develop some kind of relationship with the people who work there, you’re feeling more comfortable about using the tool already.” - Brad Friedman
“The learning opportunities are immense.” - Brad Friedman
“The speaker list at this conference is really unbelievable. There’s so many great names all in one place.” - Brad Friedman
“I’m so glad I went back again this year. I was a lot more comfortable. I went with a plan. I went with a list of people I wanted to make sure I met and I think I got a ton more out of it this time around.” - Brad Friedman
“The topic of Facebook was discussed throughout the hallways, at the networking tables, in several of the keynotes, and in many of the workshops.” - Brad Friedman
“This concept of building a community has led many people to prophesize on the possibility that Facebook is gonna start emphasizing Facebook groups.” - Brad Friedman
“And really the thing that is working the best on Facebook is video.” - Brad Friedman

Resources:

Social Media Examiner blog post: “Is Facebook Organic Marketing Dead?

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 038: Let’s Start Making Our Marketing Content Accessible And Inclusive

Ep 038: Let’s Start Making Our Marketing Content Accessible And Inclusive

Ep 038: Let's Start Making Our Marketing Content Accessible And Inclusive

by Brad Friedman

Let's Start Making Our Marketing Content Accessible And Inclusive

Digital marketing is here to stay. Businesses taking advantage of digital marketing today are more likely to succeed. And, social media marketing should be a big part of your digital marketing strategy. But how does it really work? Do you just need an image, a video or audio to post every day?

It takes a lot of time and effort to plan and post valuable content on your social media channels. So, when you do post something, don’t you want to get as many eyes on it as possible? One tactic for doing this is to make certain your content is accessible and inclusive. Can your images be enjoyed by someone visually impaired? Can your video be consumed by persons with hearing impairment? In this episode of The Digital Slice Podcast, Brad talks about how important inclusive design is for your digital marketing strategy.

In this Episode:

  • Accessibility in today's digital slice
  • Digital marketing tools and tactics you need to succeed
  • Ideas for creating accessible inclusive content
  • Enhancing user experience to your website visitors

Quotes from this Episode:

“We do want to send our message out to as many people as we can online.” - Brad Friedman
“Inclusive design for social media simply means the design method with the intent to deliver an incredible user experience to as many people as possible.” - Brad Friedman
“A recent survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking organizing thoughts, walking, or grasping with their hands.” - Brad Friedman
“Emojis can get read aloud by assistive technology. That means people will hear loudly “crying face,” and so on.” - Brad Friedman
“Include captions in your videos. Close captions are crucial for viewers with hearing impairments, and it can actually enhance the experience for other viewers.” - Brad Friedman
“Add alternative texts to your Instagram posts. When you post a photo click on ‘advanced settings'. Then type in the description that will allow all of your followers to experience the content.” - Brad Friedman
“Enable image descriptions on Twitter.” - Brad Friedman
“Men get 4 times as much screen time as women. Men speak 7 times more than women. 25% of ads feature men only vs. 5% that feature women only. 18% of ads feature male voices vs. 3% of ads with only female voices. Women are 40% more likely to be shown in the kitchen. Men are 89% shown as smart. Women are shown in sexually revealing clothing 5 times more than men. And 40% of women polled by Unilever say that they do not identify what the women they see in the advertising. You can take these also into consideration as we create our inclusive and accessible content.” - Brad Friedman

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 037: Social Media Management Is A BREEze!

Ep 037: Social Media Management Is A BREEze!

Ep 037: Social Media Management Is A BREEze!

by Brad Friedman

Social Media Management Is A BREEze!

Managing your social media accounts seems easy task until you realize that as easy as it appears to be, it still takes time. And, when running a small business, or any size business for that matter, time is money.

Bree Palmer is a Social Media Maven who is passionate about brand awareness and community building. Bree is an Instagram star and a brand ambassador for a clothing company. She is a dedicated social media manager for small businesses. Bree is an interior decorator by training but found her love for social media and community building and turned it into a business.

In this Episode:

  • How Bree incorporated social media management into her career as an interior decorator and then spun if off into a business of its own
  • The Who, What, and How to being a social media manager
  • How to be mindful of brand awareness when managing your social media
  • Why consistent branding is critical
  • The multitude of social media strategies for realtors
  • Why authenticity is key in resonating with your audience
  • How to overcome your fear of doing live videos
  • Why hire a social media manager
  • How a social media manager goes about creating a strategy for you
  • Tips on how to get to the next level on Instagram
  • Bree’s take on buying likes or followers on Instagram

Quotes from this Episode:
“Up until recently, I just kept doing what I wanted to do with the socials and learned on my own page about what to do and what not to do; tried different things, built a pretty good community on Instagram and then people started finding me through my own personal stuff and here we are.” - Bree Palmer
“My focus when I do it for other people is brand awareness and community building.” - Bree Palmer
“I like the whole digital community building side of things, so that’s like actually getting in the comments and commenting on posts and building those relationships up right.” -Bree Palmer
“A lot of it is about creating consistent content and content that’s all branded in the same way.” - Bree Palmer
“From a social media aspect, it’s just putting that out there. It’s also about making sure the content that goes out really fits your brand and your message and what you’re trying to promote” - Bree Palmer
“Realtors really do have like probably the bread and butter of the social media world.” - Bree Palmer
“Your time is worth money too. So, you’ll have to just figure out if the amount of money you’re gonna spend trying to figure out these platforms and figure out your strategy and figure out all the other things is worth it. Or if you can just hire out and get someone to help and just make sure you’re consistent.” - Bree Palmer
“You have to build those relationships first. They’re not just gonna come to you.” - Bree Palmer

Resources:
Bree Palmer
Twitter: @BreePalm
Instagram: @bree.palmer
Facebook: Breeing Social
LinkedIn: Bree Palmer
Website: Breeing Social
Linktree: Bree's Linktree

BBxCollection - End The Stigma Tee: End The Stigma Tee

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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