What Kind of Copy Should You Write?
Eugene Schwartz was a copywriter that many in my field consider to be the greatest ever (and trust me, most of us think we’re the greatest ever!). Schwartz, who died in 1995, specialized in direct mail marketing and shared his insights in about 10 books, including a classic called Breakthrough Advertising. ShockMarter.com provides free downloads of it, which is in the public domain. At least, we hope so.
I like Schwartz because he didn’t overthink, which is a problem for many writers and students. Whenever I find I’m out of ideas, I use one of his very useful techniques to get my imaginative mojo back on track. The best one asks: what kind of copy should we write? (more…)
No one said blogging was always going to be easy. It’s true that once you start, it does become sort of like a habit or obsession but sooner or later, most bloggers will feel a little lost for topics. It’s up to us to figure out how to combat this blogging fatigue. Here are some useful tips I’ve found and tried and had at least some success avoiding blogging burnout. 
Ready to take your “World’s Greatest Social Media Strategy” to the next level? Excellent! As you know, late summer/early fall is that time of the year when companies start looking ahead to next year and putting together marketing plans for 2015. Are you just now considering social media tactics as a way to drive overall business goals and objectives and looking for that secret ingredient? Or are you spinning the wheels in regard to how you can ramp up successful social media programs that are already in place? If so, I have great news for you in the form of a simple, one-word answer: Creativity. 
I like Facebook. I admit this openly and without coercion from Mark Zuckerberg/Jesse Eisenberg or Columbia Pictures. Why do I like Facebook? Because it’s a great tool for many of my clients. Especially the small to medium size businesses or professionals with small or single-person practices. They work directly with customers, who are almost certainly on Facebook and are using it to research local businesses as well as post photos from their kid’s graduations. 
Last month, 
