A how-to video could demonstrate how to use a particular product your company has to offer. It would show a particular customer a product your company offers and, incidentally, demonstrate how easy and useful it is.
Your social media strategy got a big boost last year. Late in 2013, Google made sweeping changes to how YouTube treats people wanting to comment on videos. This is great news for businesses that may have shied away from YouTube, in spite of its many obvious advantages. (more…)
One of the most important ways businesses can build credibility online is by viewing their social media strategy as a means to educate potential clients. Regardless of your industry, chances are pretty high that over the years you've developed a little mental list of (more…)
