by Brad Friedman | General Business Advice, Social Media |
I know I sound like a broken record, but if you weren't so stubborn I wouldn't have to keep telling you it's time to get on board. The train has already left the station, but it's still not too late. Since you are tired of hearing me talk about the need for financial services companies to take advantage of the power of social media, I've put together some suggested reading from other sources. Be sure to look at the date of some of these publications to put in perspective how far out of the station the train really is. (more…)
by Brad Friedman | General Business Advice, Social Media
Among many other things, Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. “Enchantment,” as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. (more…)
by Brad Friedman | Social Media |
Image: http://blankbored.wordpress.com
Perception of your brand has always had some degree of word-of-mouth that shaped it. But the power of social media is changing everything. Now, there is an entire community of conversation about your brand, your product, or your service. Now is the time to decide what you are going to do about. Will you engage with this community or sit back and wait to see what happens? (more…)
by Brad Friedman | Social Media
Last week, Twitter released its own web analytics tool to help website owners who rely on Twitter for content distribution determine how much traffic they are getting from the site. The tool is intended to give website owners more data to help them determine if Twitter is driving traffic to their site. (more…)
by Brad Friedman | Cloud Computing, Social Media |
Google quietly launched “Flight Search,” a cloud tool enabling you to find and book flights on the web. Google provided an “early look” at the tool demonstrating with flights from cities like Los Angeles, Minneapolis, Dallas, New York and Chicago. Airlines participating with Google on this project include Delta, JetBlue, Continental and American. (more…)
I know I sound like a broken record, but if you weren't so stubborn I wouldn't have to keep telling you it's time to get on board. The train has already left the station, but it's still not too late. Since you are tired of hearing me talk about the need for financial services companies to take advantage of the power of social media, I've put together some suggested reading from other sources. Be sure to look at the date of some of these publications to put in perspective how far out of the station the train really is. (more…)
