Which Celebrity Is The Tone Of Voice Of Your Brand?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Stacy Willis as they chat about developing content strategies for businesses that generate organic search traffic to the company website and more.

Stacy Willis is the VP of Marketing at Playwire as well as an Independent Marketing Executive. She has spent the past decade in marketing roles, primarily in the agency space or as a consultant. Stacy’s experience has allowed her to build a repeatable process for executing content strategies, which has proven successful across various industries. Stacy has a track record of real-world results and has been invaluable to the companies that she has supported throughout her career as a self-proclaimed “do-er.”

In this Episode:

• Stacy talks about content that is meant specifically to generate organic search traffic to your site.
• Stacy talks about the importance of having a consistent voice, tone, and message across every medium.
• Stacy talks about the sales funnel being a lot more convoluted map than the one we like to pretend exists as marketers.
• Stacy talks about the importance of taking that deep diveinto understanding what your audience is trying to learn about the problem you solve.
• Stacy also talks about developing a systematic approach to building topic clusters.

Quotes from this Episode:
“Oh, well, content is everything. Words that come out of your mouth is content. Video. Written word.” – Stacy Willis
“And so what's really important is taking a step back from that and saying, how does my customer talk about this pain point?” – Stacy Willis
“Topic cluster strategies are well known throughout the industry and they are by far the best way to rank organically.” – Stacy Willis
“Usually the most helpful thing for a writer is identifying a celebrity that is the closest to the tone of voice and personality of your brand.” – Stacy Willis
“Do you have any rankings? What's your current traffic look like? Because that's gonna hugely affect how fast things can move and change.” – Stacy Willis

Resources:

Stacy Willis:
LinkedIn: Stacy Willis
LinkedIn: Playwire
Facebook: Playwire
Instagram: Playwire
Website: Stacy Willis
Website: Playwire

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“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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