Ep 207: Embrace Disruption Or Get Disrupted: How To Drive Innovation

Embrace Disruption Or Get Disrupted: How To Drive Innovation

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Elizabeth Bieniek as they chat about leadership, good peopling, and the importance of focusing on building relationships.

Elizabeth Bieniek is an author, speaker, and consultant focused on “good peopling” as the secret to exceptional execution. As a founder and Fortune 100 innovation and engineering leadership veteran, her expertise lies in challenging assumptions, embracing diverse perspectives, and leading through ambiguity to build empowered, resilient teams that last.

Named Toptal’s 10 most influential “Female Pioneers in Technology,” she has spoken on bridging the gap between human connection and innovation at EmTech NEXT, Chatham House, ITEXPO, AWE, and the Global AI Community. Her leadership and innovation philosophy have been featured in Forbes, Bloomberg, Inc., International Business Times, Tech Times and Women in Business.

Her book, Cake on Tuesday, explores leadership, innovation, and personal growth through Bieniek’s journey leading a stealth startup inside big tech. An inspiring narrative beyond technology, it weaves practical tips with real-world experiences to reveal the heart and stories behind groundbreaking advancements.

In this Episode:

Elizabeth shares with us the concept of “putting a wrapper around” leadership—being intentional about relationships and developing staff.
Elizabeth talks about the idea of “good peopling” as a shorthand for positive leadership approaches.
Elizabeth discusses the importance of focusing on relationships and bringing people along on the journey, rather than just being the “star of the show.”
Elizabeth has the belief that people and relationships are truly at the heart of business, beyond just being a cliché.
Elizabeth also talks about the value of recognizing unique perspectives and not reducing people to just their job descriptions.

Quotes from this Episode:
“If you just treat them like their job description, you're missing out.” – Elizabeth Bieniek
“You don't really want a bunch of people that are just, yes ma'am, yes sir. Yep. We're just gonna do that.” – Elizabeth Bieniek
“When I was struggling with something at work and we would look at a situation where somebody was handling something really well or a situation where somebody might be handling something really poorly and we just joke, oh, that's good peopling, or that's bad peopling.” – Elizabeth Bieniek
“There are so much unique, different perspectives that people bring to a situation.” – Elizabeth Bieniek
“If two people always agree, one of them is not necessary.” – Elizabeth Bieniek

Resources:

Elizabeth Bieniek:
LinkedIn: Elizabeth Bieniek
Book: Cake on Tuesday
Website: Elizabeth Bieniek

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And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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Ep 109: Stop Marketing From A Textbook And Start Understanding Your Buyers

by Brad Friedman | The Digital Slice

Ep 109: Stop Marketing From A Textbook And Start Understanding Your Buyers

by Brad Friedman

Stop Marketing From A Textbook And Start Understanding Your Buyers

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mark Donnigan as they chat about designing and executing marketing programs and go-to-market strategies for startup companies.

Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive innovation startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner takes all market.

Leveraging marketing and growth tactics that work such as category design, Mark produces real business results for early and growth-stage technology companies. Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build nimble, highly efficient marketing teams that routinely outperform larger marketing departments.

Mark is passionate about extracting the most value from every marketing dollar invested. He provides startup founders at all stages of growth with a way to build their revenue engine with high-impact marketing playbooks to reach their revenue goals and scale sustainably. Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he’s worked with.

Be prepared to have your marketing beliefs challenged and your business thinking put on tilt.

In this Episode:

Mark tells us about his transition from a rock star to leading sales and marketing teams.
Mark discusses his work with startups on their go to market strategy.
Mark mentions the importance of focusing on a holistic view of revenue.
Mark says it's important to know how your buyer buys.
Mark suggests it isn't always in your best interest to try to steal an employee from your biggest competitor.

Quotes from this Episode:
“When we talk about revenue and we talk about marketing anymore in today's market, they are closely correlated.” – Mark Donnigan
“The problem is, is that you as the founder have not gone into the market to speak to the market.” – Mark Donnigan
“The problem is that just managing the team doesn't translate to business results.” – Mark Donnigan
“But listen carefully, ask questions, understand, go and learn when you're at the next conference and you have a chance to talk to another CMO, or you get to meet a head of sales for another company.” – Mark Donnigan
“I really, really encourage that getting inside the business is, is just super critical.” – Mark Donnigan

Resources:

Mark Donnigan:
LinkedIn: Mark Donnigan
Facebook: Mark Donnigan
YouTube: Mark Donnigan
Website: Growth Stage Marketing
Article we talked about: CMO or Chief Business Builder?

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And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
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Our favorite Social Media Management Tool is AgoraPulse
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Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!