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Ep 093: Craft Your Story To Attract Customers And Win Business

Ep 093: Craft Your Story To Attract Customers And Win Business

Ep 093: Craft Your Story To Attract Customers And Win Business

by Brad Friedman

Craft Your Story To Attract Customers And Win Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and David Saltzman, CEO at The Saltzman Group, discuss the importance of crafting your story to attract customers and win business.

David Saltzman is the Principal at The Saltzman Group (TSG), which helps salespeople and organizations in the US and abroad clarify and deliver messages that win clients, crush sales goals, and build their businesses. David is a Certified StoryBrand Guide, having studied with Don Miller and the StoryBrand Team in Nashville.

TSG also serves as a fractional CMO for companies in a variety of industries worldwide and produces the award-winning ShiftShapers Podcast, which reaches a weekly audience of more than 4000 listeners as well as ShiftShapers Focus, a 7-minute infomercial for firms to use in their advertising and marketing. David also hosts the upcoming (September 2022) series, “You’re on Mute – Why your clients can’t hear you. tm ”, a series of one-minute videos
which focuses on helping salespeople, executives, and teams remove common communication Roadblocks.

His high-energy presentations make him a sought-after public speaker on marketing and communication strategies for professionals. For more than 20 years, he was the monthly benefits columnist for a variety of insurance industry publications.

He is a past President of the National Association of Health Underwriters and, in 2003 recipient of NAHU’s Harold R. Gordon Memorial Award. He is a founding member of the NAHU All-Star Band and currently lives in Knoxville.

In this Episode:

  • David talks about the importance of crafting and telling your story.
  • David talks about the 7-part StoryBrand framework.
  • David talks about M-E-G-O discussions and being Yoda, not Luke Skywalker.
  • David talks about the need to focus on your prospect and his/her problem, not how you're going to solve it.

Quotes from this Episode:
“I will not let any of our clients go into the marketing phase without going through the message phase.” – David Saltzman
“If you're going to see a C-suite level person or somebody who's built a business, they're the hero of their story.” – David Saltzman
“The second thing we do, and this usually shocks clients as well, is we show them what happens if they don't follow the plan.” – David Saltzman
“It all comes back to that North Star. It's all gotta tie together.” – David Saltzman
“The most difficult thing for salespeople to do, is to stop talking. And stop talking so long that the silence becomes uncomfortable and wait for your prospect to talk.” – David Saltzman

Resources:

David Saltzman:
Facebook: The Saltzman Group
LinkedIn: The Saltzman Group
YouTube: The Saltzman Group
Website: The Saltzman Group

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 079: Craft Your Brand Identity Into Compelling Stories

Ep 079: Craft Your Brand Identity Into Compelling Stories

Ep 079: Craft Your Brand Identity Into Compelling Stories

by Brad Friedman

Craft Your Brand Identity Into Compelling Stories

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jessica Embree, an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North America with clear and impactful marketing campaigns. Brad and Jessica discuss various ways business owners can grow with the tips she shares about crafting your brand identity into compelling stories that help your business grow.

In this Episode:

  • Jessica talks about creating messaging that resonates with your core customer.
  • Jessica talks about the importance of website messaging.
  • Jessica talks about the imortance of you ads having a strong call-to-action.
  • Jessica talks about making sure you website keywords match up with your ads.
  • Jessica also talks about having a three-step plan on your website to help you convert faster.

Quotes from this Episode:
“There's no sense of doing Google Ads if the store front's not ready.” – Jessica Embree
“There's no sense of doing all those blog posts again if the messaging doesn't connect with the blog post.” – Jessica Embree
“If you have to burn calories, you're gonna lose people. So just get right to the point of what this button is going to make them do.” – Jessica Embree
“So when it comes time to do your messaging for images showcase what success could look like in images.” – Jessica Embree
“If your storefront is not ready, your homepage, your website is not ready for people to call you or book a demo, then your marketing might fall flat.” – Jessica Embree

Resources:

Jessica Embree:
LinkedIn: Jessica Embree
LinkedIn: Tulip Media Group
Facebook: Tulip Media Group
Twitter: Tulip Media Group
Instagram: Tulip Media Group
YouTube: Tulip Media Group
Website: Tulip Media Group
Book: Double Sales/Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works!

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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