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Your 2011 Digital Strategy Step 2

The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will finds links to the entire series here. (more…)

Your 2011 Digital Strategy Step 1

The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will find links to the entire series here. (more…)

Your 2011 Digital Strategy

We decided to kick off 2011 with a series of posts written to get you thinking about your 2011 Digital Strategy. You may have done this last quarter.  Maybe not.  Either way this is a must read.  You can always tune up the work you did last quarter, assuming you built some flexibility into the plan, as we will suggest. (more…)

Resolution: A Post a Week

We're Posting every week in 2011!

We’ve decided we want to blog more. Rather than just thinking about doing it, We're starting right now and will be writing a post a week on this blog for all of 2011.

We know it won’t be easy, but it might be fun, inspiring, awesome and wonderful. Therefore We're resolving to make use of The DailyPost, and the community of other bloggers with similiar goals, to help us along the way, including asking for help when we need it and encouraging others when we can.

If you already read our blog, we hope you’ll encourage us with comments and likes, and good will along the way.

We wish you much success in 2011,

The Friedman Group, LLC

Make Learning a Social Network, Your New Year’s Resolution

Photo is from FreeDigitalPhotos.net

We are constantly trying to think of ways to convince people to overcome their resistance to participating in social networks to make connections and generate referrals for their business. The trick seems to be finding a way to convince attorneys, CPAs and other professionals they are using, at best, 20th century communication/marketing techniques when they could join us in the real world and employ 21st century techniques. (more…)

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