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Review: Social Media For The Executive

by | General Business Advice, Social Media

Photo by Brad Friedman

Photo by Brad Friedman

I recently received a copy of Brian E. Boyd Sr.'s Social Media for the Executive: Maximize Your Brand and Monetize Your Business, with a note telling me to enjoy reading the book and suggesting that if I were so inclined, maybe I would write something about it. Seemed like a pretty risky approach to get some publicity, so I thought I'd take him up on his offer and write this review. I don't know Brian or anything more about him than what I read in the book and the letter that came with the book when it was sent to me. From all appearances, we're competitors and I read the book with the critical eye of a competitor. (more…)

4 Tips To Successfully Use Pinterest For Your Business

by | Social Media

Screen shot 2013-07-26 at 10.04.15 AMPinterest is worth $2 billion and has an estimated 25 million users, most of which are Female. Marketers are discovering Pinterest is a social media outlet that can be used for many Businesses, especially more visual ones. I have a hard time thinking of ways that an accountant, insurance agent, or attorney could use Pinterest, but for more visual businesses, such as photography, advertising, restaurants and design firms, this social media site could be quite useful. (more…)

Review: Brian Solis’ ‘What’s The Future Of Business?’

by | General Business Advice, Social Media

Image: Brad Friedman

Image: Brad Friedman

Brian Solis‘ book [What's The Future] Of Business came out in March. I was excited to finally receive the book I pre-ordered last Fall. The book's format is not what you would expect from the author of two other books of his I've read; The End Of Business As Usual and Engage. It's a hard-bound, square-shaped, coffee table like book filled with some incredibly creative “Visualization” by Hugh MacLeod and his team at Social Object Factory. (more…)

The Essential Buyer’s Guide to Cloud Apps

by | Cloud Computing

This is a Guest Post by Tom_Demers of Veracode

Want to know what the power of cloud computing can do for you? The size of the cloud computing market is $150 billion and growing. Nearly three-quarters (74 percent) of companies are using some type of cloud service. Cloud applications are commonly used for CRM, ERP, accounting, project management, web hosting, human resources, ecommerce and much more. (more…)

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