Last Wednesday LinkedIn extended its reach and became more easily available to those using Apple and Android products. The new LinkedIn iPad app, and totally revamped iPhone and Android apps were launched last Wednesday and redesigned from the ground up, according to Mario Sundar, LinkedIn Social Media Manager. “This was a chance to go back to the drawing board,” said Sundar. “To design it for how people use the iPad: morning and night infotainment.” (more…)
Though face-to-face networking remains crucial to the success of your business, taking advantage on online tools can be a great supplement to all your other efforts to find prospects. Personally, I'm not always comfortable at networking events. Trolling for customers online is very comfortable and often leads to the identification of a prospect followed by a live meeting for coffee. Using Twitter to identify prospect, see how they behave online, and then engage with them, can be an incredibly efficient use of your networking time. (more…)
I've been reflecting on the history of marketing and my continuing struggle with the phrase Return On Investment (ROI) as it pertains to marketing. The world of marketing has changed. Over the past several years social media has changed the way every business is thinking about marketing. Social media hasn't just affected marketing. (more…)
The 2012 Power Formula for LinkedIn Success User Survey results is out and here are the highlights in an INFOGRAPHIC. (more…)
Photo: technmarketing.com
