Facebook Pixel

Financial Advisors On LinkedIn Must Manage Their Compliant Messages

Financial Advisors on LinkedInFinancial advisors on LinkedIn must make certain their messages comply with Federal regulations. Most of us can go through our day without giving a second thought to the messages we receive and send on LinkedIn. We send birthday wishes, congratulate others on their recent promotion and share content we’ve created and content we’ve curated. Added to this mixture of messages we occasionally send something a bit more sales oriented. Maybe we’ve found a prospect in a LinkedIn Group and we want to tell them about our product, or the services we offer. No worries, that’s what LinkedIn is for, right? (more…)

Father’s Day Social Media Marketing Strategies: Connecting Emotion Through Your Products

Father's Day, Father's Day marketing, marketing to dadsFather's Day may not immediately bring as much emotion as Mother's Day for some, though the world of marketing should always assume emotion is universal. While “emotion” means a lot of different things, equating Father's Day with the items you sell has a lot of powerful potential. If you're holding a sale that day, or the previous week, for items you know dads want, marketing content needs to play up the most typical emotions they feel when receiving a gift from family members. (more…)

We Moved! Now Tell Your Social Media Connections

we're moving, moving, office, social media, digital marketingMoving your business requires a ton of logistics and I’m going to add another one: making sure your new contact information is reflected on your social media networks.

Don’t trust search engines to figure out you moved, much less get the correct details. They are much better at finding a typo or link snafu on your site and dinging you back to Page 1000 than they are at discovering you’ve left the actual physical site where you operated a business.

Things today are a little different from when we used to mail a cute change of address notice to our mailing list and make a few calls to our bank and key vendors. I’m sure you’ve diligently told people who need to know you moved: customers, vendors, suppliers, banks, credit cards, and anyone who sends information via snail mail, including the post office, which lets you do the change online. (more…)

Pin It on Pinterest