You've probably been reading about Snapchat's popularity. Snapchat usage has gone through the roof in recent months. And, it's not just being used by kids who like that they can snap whatever they want to a friend and their snap disappears, never to be seen again. (more…)
Our 2016 social media marketing predictions are based, in part on the new reality that social media has become a promising digital marketing venue. When Facebook, Twitter and other social media networks first began they were often dismissed by businesses. Looked at and regarded as a communication means for younger generations, social media was overlooked. Today, it's recognized as a massive source of revenue for many businesses. It presents a unique way to build your brand, connect with your audience and create authority. Here are our predictions for social media marketing in 2016 and some insights on where we see the industry moving. (more…)
Similar to iOS app Vine, Instagram released a video feature allowing its users to create videos of 15 seconds or less. This new feature makes Instagram a direct competitor of Vine. However, Instagram now offers a few additional features that, in my opinion, make it better than Vine. Instagram allows users to apply special video features, filters, and quickly edit their videos. Users can also focus and adjust their exposure, a feature that Vine doesn't offer. The app also features “Cinema,” a tool specially designed to stabilize videos. According to the makers, the 15 second time limit was an “artistic” choice. The video feature has been described as fast, simple, and beautiful. (more…)
Last October Twitter acquired Vine, the company that made a mobile app allowing people to film 6 second videos and post them on social sites like Facebook and Twitter. Before going any further I’ve got to ask why there isn’t an Android version yet. Vine was formed in June 2012. More than enough time has passed for an Android version to have been developed. Maybe it’s not in the plan. Regardless, I’m hearing more and more about this app so I thought I’d share some information here. (more…)
