Take Control Of Your Online Reputation In 2026

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

What if one misstep could jeopardize everything you’ve built as a CEO? Safeguarding your reputation and brand must be top of mind.

In this episode of The Digital Slice Podcast, Brad Friedman and Ran Blayer dive deep into the world of corporate and reputation challenges, and the efforts it takes to amplify your message and put these challenges behind you.

Since 2005, Ran has been advising top CEOs, business leaders, and brands on how to navigate through corporate and reputation challenges. He’s helped them digitally amplify their key messages and agendas, allowing them to achieve their goals and establish themselves as leaders in their industries.

His team of communications, content, digital, and creative professionals work tirelessly to develop strategies and campaigns that meet the needs of their clients. They have established partnerships with leading service providers and strategic partners worldwide, ensuring their clients receive the highest-quality services available.

Before he was co-founder & CEO at Percepto, Ran served as the Vice President of Sales and Business Development at Seperia. He received his BA in Political Science and Communications from Haifa University and his MA in Conflict Management and Resolution from Tel Aviv University.

In this Episode:

• Ran shares why it’s crucial for both companies and high-profile individuals to actively manage and control their online reputation.
• Ran discusses practical steps for those with little or no online presence.
• Ran outlines approaches for clients who face damaging online content.
• Ran talks about how AI, especially generative AI tools like ChatGPT, is changing the landscape of reputation management and how people seek and find information.
• Ran highlights the importance of using a mix of owned web assets, industry-specific platforms, social media, and even Wikipedia to control and amplify one’s message.

Quotes from this Episode:
“The way their business partners, business affiliates, investors, or clients perceive the brand or the individual is very important.” – Ran Blayer
“They all understand the importance of having a professional presence and control of their online presence.” – Ran Blayer
“It's important to determine what should be the updated content strategy and what are the key messages and the narrative that we would like to promote.” – Ran Blayer
“More and more people use Gen AI tools to get information. And more and more people are using that for due diligence and for, all sorts of queries.” – Ran Blayer
“Having owned web assets is super important because you have full control over the content.” – Ran Blayer

Resources:

Ran Blayer:
LinkedIn: Ran Blayer
LinkedIn: Percepto
Facebook: Percepto
X: Percepto
Website: Percepto

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!